Portfolio

Alluri Rohit Reddy Viza

UI/UX Designer

UI/UX Designer with hands-on experience in user research, design thinking, wireframing, and high-fidelity prototyping. Skilled in translating user insights into intuitive digital experiences using Figma. Certified in Google’s UX Design program (7 courses) — actively seeking a full-time UI/UX Designer role in a product-focused team.

[email protected] +91-8328460132

website linkedin github

Mini Closet – Kids Clothing App

UX/UI Case Study
– Conducted user research via 5 interviews and 50+ App Store reviews, uncovering 3 critical pain points: sizing
confusion, misleading product images, and missing resale flow.
– Synthesised findings into user personas and a problem statement, directing all design decisions toward reducing
return rates.
– Designed end-to-end flows (onboarding, child profile setup, buy/sell) — simplified onboarding from 7 screens to 4
based on usability feedback.
– Built wireframes and high-fidelity Figma prototype; iterated on 2 rounds of usability testing with target users.
– Applied WCAG accessibility guidelines to colour contrast, font sizing, and tap targets throughout the app.

Google Pay UX Redesign

UX Case Study
– Analysed 200+ Google Play and App Store reviews alongside heuristic evaluation of 3 competitor apps (PhonePe,
Paytm, CRED) to identify usability gaps.
– Identified 4 high-priority issues: low QR scan discoverability, inaccessible split-bill flow, missing payment reminders,
and poor error messaging.
– Redesigned the home screen and payment flow in Figma — reduced task steps for split-bill from 6 to 3.
– Documented full case study with before/after screens, decision rationale, and UX audit methodology.

Creative Agency Website – UI Design Project

– Redesigned a creative agency website focused on conversion — audited the existing layout using Nielsen’s heuristics
and identified 5 hierarchy and CTA issues.
– Improved visual hierarchy by restructuring content into a clear F-pattern layout, elevating primary CTA above the
fold.
– Delivered fully responsive screens (desktop + mobile) in Figma with defined typography scale, spacing system, and
component library.

Skills & Tools

DESIGN AND UX: User ResearchPersonas and User JourneysInformation ArchitectureWireframing (Lo-Fi & Hi-Fi)Usability TestingPrototypingAccessibility (WCAG Basics)User Flow DesignHeuristic EvaluationCompetitive AnalysisTOOLS: FigmaMaze (Usability Testing)Miro / FigJamNotionZeplin / Figma Dev ModeGoogle FormsChatGPT (Content & Microcopy)SOFT SKILLS: Communication & PresentationProblem SolvingFeedback-Oriented MindsetAdaptability & Continuous Learning

Bachelor of Technology in Computer Science

VelTech Rangarajan Dr.Sagunthala RD Institution Of Science and Technology

2022 — 2026

Board of Intermediate Education Andhra Pradesh

Narayana Junior College

2020 — 2022

Board of Secondary Education Andhra Pradesh Class X

Bhashyam High School

2019 — 2020

Get in Touch

[email protected]

+91-8328460132