Portfolio
Alluri Rohit Reddy Viza
UI/UX Designer
UI/UX Designer with hands-on experience in user research, design thinking, wireframing, and high-fidelity prototyping. Skilled in translating user insights into intuitive digital experiences using Figma. Certified in Google’s UX Design program (7 courses) — actively seeking a full-time UI/UX Designer role in a product-focused team.
[email protected] +91-8328460132
Mini Closet – Kids Clothing App
- UX/UI Case Study
- – Conducted user research via 5 interviews and 50+ App Store reviews, uncovering 3 critical pain points: sizing
- confusion, misleading product images, and missing resale flow.
- – Synthesised findings into user personas and a problem statement, directing all design decisions toward reducing
- return rates.
- – Designed end-to-end flows (onboarding, child profile setup, buy/sell) — simplified onboarding from 7 screens to 4
- based on usability feedback.
- – Built wireframes and high-fidelity Figma prototype; iterated on 2 rounds of usability testing with target users.
- – Applied WCAG accessibility guidelines to colour contrast, font sizing, and tap targets throughout the app.
Google Pay UX Redesign
- UX Case Study
- – Analysed 200+ Google Play and App Store reviews alongside heuristic evaluation of 3 competitor apps (PhonePe,
- Paytm, CRED) to identify usability gaps.
- – Identified 4 high-priority issues: low QR scan discoverability, inaccessible split-bill flow, missing payment reminders,
- and poor error messaging.
- – Redesigned the home screen and payment flow in Figma — reduced task steps for split-bill from 6 to 3.
- – Documented full case study with before/after screens, decision rationale, and UX audit methodology.
Creative Agency Website – UI Design Project
- – Redesigned a creative agency website focused on conversion — audited the existing layout using Nielsen’s heuristics
- and identified 5 hierarchy and CTA issues.
- – Improved visual hierarchy by restructuring content into a clear F-pattern layout, elevating primary CTA above the
- fold.
- – Delivered fully responsive screens (desktop + mobile) in Figma with defined typography scale, spacing system, and
- component library.
Skills & Tools
DESIGN AND UX: User ResearchPersonas and User JourneysInformation ArchitectureWireframing (Lo-Fi & Hi-Fi)Usability TestingPrototypingAccessibility (WCAG Basics)User Flow DesignHeuristic EvaluationCompetitive AnalysisTOOLS: FigmaMaze (Usability Testing)Miro / FigJamNotionZeplin / Figma Dev ModeGoogle FormsChatGPT (Content & Microcopy)SOFT SKILLS: Communication & PresentationProblem SolvingFeedback-Oriented MindsetAdaptability & Continuous Learning
Bachelor of Technology in Computer Science
VelTech Rangarajan Dr.Sagunthala RD Institution Of Science and Technology
2022 — 2026
Board of Intermediate Education Andhra Pradesh
Narayana Junior College
2020 — 2022
Board of Secondary Education Andhra Pradesh Class X
Bhashyam High School
2019 — 2020
Get in Touch
[email protected]
+91-8328460132