MarShun Oliver

• >Serve as the primary technical liaison and subject matter expert for Adobe Analytics during strategy and
• >implementation discussions with enterprise clients and external agency partners.
• >Manage and refine the monthly readout and QBR reporting processes, proactively expanding reporting sections and
• >driving an initiative to automate 75% of repetitive metric pulls to allow for deeper strategic analysis.
• >Own the end-to-end A/B testing documentation and reporting process, leveraging Optimizely and Opal AI to
• >successfully transition testing ownership from development to analytics while communicating results directly to
• >clients.
• >Develop and launch fully interactive, self-serve Power BI dashboards to streamline data access for client-partners.

• >Served as the dedicated analytics partner for over 30 major client implementations, including the University of Iowa
• >and Emory Healthcare, leading weekly discovery calls to translate business goals into data governance plans and
• >Solution Design Reference (SDR) documents.
• >Engineered and deployed tracking solutions by developing custom JavaScript tags, filters, dimensions, and reporting
• >within Google Tag Manager, PwikPro and Tealium, then onboarded client teams to their new systems to ensure full
• >adoption and a clear understanding of their enhanced analytics capabilities.
• >Managed specialized data pipelines into Google Analytics 4 and BigQuery, leveraging collected data to provide
• >clients with actionable performance reports and strategic recommendations that improved their ability to track key
• >website metrics.

• >Managed technical SEO strategy for 13 client websites, improving site health and search visibility by resolving
• >issues with SEMrush, conducting QA testing, and implementing foundational tracking via Google Tag Manager.
• >Spearheaded multiple client growth initiatives to expand market reach, including launching new video marketing
• >programs, developing service packages for SMBs, and providing strategic podcast consulting.
• >Analyzed and reported on cross-channel performance, delivering insights from social media and email campaigns.

• >Oversaw the inbound marketing funnel, attracting key audiences by directing social media content strategy using
• >NapoleonCat and Canva and managing all community engagement to generate initial interest and leads.
• >Converted inbound interest into B2B customers and B2C enrollments by managing the lead nurturing process in
• >Salesforce, executing targeted email campaigns in HubSpot, and overseeing conversion-focused projects in Jira.
• >Drove continuous improvement of the inbound efforts by owning the marketing KPI dashboard, analyzing full-
• >funnel performance in Excel, and delivering actionable insights to optimize campaign strategy and ROI.

• >Developed 20 Adobe Analytics dashboards and compiled reports in Excel for multiple Business units providing
• >insights on key performance indicators of PPC, Organic Campaigns, and Event Planning.
• >Utilized Adobe Experience Manager to implement on-page SEO edits, optimizing Title tags and Meta descriptions;
• >generated 8% increase QoQ in Website Traffic
• >Monitored Google AdWords campaigns CTR, keyword bids, budget and launched 7 Video Ads: 66% increase MoM in content views.

Master of Science in Management Information Systems

Auburn University, // Auburn, AL

January 2024 — Present

Bachelor of Science in Commerce and Business Administration

The University of Alabama, Culverhouse College of Commerce // Tuscaloosa, AL

May 2019