About
I build systems that help businesses understand their data. As a technical analytics professional with a passion for storytelling, I'm driven by the power of data to create impactful narratives. My journey has taken me from optimizing digital marketing campaigns to designing web analytics architecture for major clients, always with a focus on turning complex data into actionable insights. But my interests don't stop at data. I'm an avid videographer, constantly exploring new ways to tell stories through film. I'm also deeply fascinated by the transformative potential of artificial intelligence, the strategic thinking of investing, and the innovative spirit of entrepreneurship. I'm expanding my expertise through a Master's in MIS at Auburn University. I'm seeking a role at an innovative company in the Technology, Finance, FinTech, or Media space where I can combine my technical skills with my creative passions to drive growth and make a real impact.
Professional Experience
Digital Marketing Analyst
Alloy Digital -- Birmingham, AL
October 2025 -- Present
- --Serve as the primary technical liaison and subject matter expert for Adobe Analytics during strategy and implementation discussions with enterprise clients and external agency partners.
- --Manage and refine the monthly readout and QBR reporting processes, proactively expanding reporting sections and driving an initiative to automate 75% of repetitive metric pulls to allow for deeper strategic analysis.
- --Own the end-to-end A/B Testing documentation and reporting process, leveraging Optimizely and Opal AI to successfully transitioned testing ownership from Dev team to Analytics team while communicating results directly to clients.
- --Designed and deployed self-service Power BI dashboards to empower client-partners with on-demand data access, facilitating faster decision-making and reducing reliance on manual reporting workflows.
Analyst, Technical Analytics
Unlock Health -- Nashville, TN | Remote
March 2023 -- March 2025
- --Served as the dedicated analytics partner for over 30 major client implementations, including the University of Iowa and Emory Healthcare, leading weekly discovery calls to translate business goals into data governance plans and Solution Design Reference (SDR) documents.
- --Engineered and deployed tracking solutions by developing custom JavaScript tags, filters, dimensions, and reporting within Google Tag Manager, PwikPro, and Tealium, then onboarded client teams to their new systems to ensure full adoption and a clear understanding of their enhanced analytics capabilities.
- --Managed specialized data pipelines into Google Analytics 4 and BigQuery, leveraging collected data to provide clients with actionable performance reports and strategic recommendations that improved their ability to track key website metrics.
Digital Marketing Specialist
Green Apple Strategy -- Nashville, TN | Remote
February 2022 -- January 2023
- --Managed technical SEO strategy for 13 client websites, improving site health and search visibility by resolving issues with SEMrush, conducting QA testing, and implementing foundational tracking via Google Tag Manager.
- --Spearheaded multiple client growth initiatives to expand market reach, including launching new video marketing programs, developing service packages for SMBs, and providing strategic podcast consulting.
- --Analyzed and reported on cross-channel performance, delivering insights from social media and email campaigns.
Marketing Coordinator | Social Media & Inbound Marketing
Graduation Alliance -- Salt Lake City, UT | Remote
February 2021 -- January 2022
- --Oversaw the inbound marketing funnel, attracting key audiences by directing social media content strategy using NapoleonCat and Canva and managing all community engagement to generate initial interest and leads.
- --Converted inbound interest into B2B customers and B2C enrollments by managing the lead nurturing process in Salesforce, executing targeted email campaigns in HubSpot, and overseeing conversion-focused projects in Jira.
- --Drove continuous improvement of the inbound efforts by owning the marketing KPI dashboard, analyzing full-funnel performance in Excel, and delivering actionable insights to optimize campaign strategy and ROI.
Corporate Marketing Intern | Data Analytics & SEO
Maxim Integrated -- San Jose, CA
May 2019 -- August 2019
- --Developed 20 Adobe Analytics dashboards and compiled reports in Excel for multiple Business units providing insights on key performance indicators of PPC, Organic Campaigns, and Event Planning.
- --Utilized Adobe Experience Manager to implement on-page SEO edits, optimizing Title tags and Meta descriptions; generated 8% increase QoQ in Website Traffic
- --Monitored Google AdWords campaigns CTR, keyword bids, budget and launched 7 Video Ads: 66% increase MoM in content views.
Skills
Education
Master of Science
Auburn University, Harbert College of Business -- Auburn, AL
January 2024 -- Present
Bachelor of Science in Commerce and Business Administration
The University of Alabama, Culverhouse College of Commerce -- Tuscaloosa, AL
Aug 2015 -- May 2019
Contact
Interested in working together? Feel free to reach out.