surendra Matta's Portfolio

visitor@portfolio:~$whoami

Technical Product Specialist and Web Developer with experience in digital advertising platforms, web application development, and data analytics. Skilled in managing ad platforms (TikTok, Google, Meta), implementing tracking solutions, and analyzing campaign performance to drive business outcomes. Experienced in building scalable web solutions and translating technical data into actionable insights.

Miami, FL

visitor@portfolio:~$> cat README.md

visitor@portfolio:~$> experience --list

Technical Product Specialist@ATENTO

Feb 2026 - Present[Miramar, FL]

Assisted high-value clients in using TikTok Ads Manager and Business Center by guiding campaign setup and helping select
appropriate advertising objectives based on their business models.
Investigated complex account issues by analyzing internal guidelines and case data, escalating edge cases and collaborating with
SMEs and QA to ensure accurate resolutions.
Supported clients in campaign setup and troubleshooting within TikTok Ads Manager, ensuring proper configuration and
alignment with business objectives.
Analyzed ad performance metrics (ROAS, conversions, engagement) to identify underperforming campaigns and recommend
optimization actions.
Assisted in implementing TikTok Pixel (browser and server-side) using HTML and JavaScript, enabling accurate tracking of user
behavior, conversion events, and sales funnels.

Web Developer@SURESH ENTERPRISES

Jan 2025 - Feb 2026[Miami, FL]

Developed and maintained Shopify eCommerce websites with a focus on performance, user experience, and SEO optimization.
Managed and optimized advertising campaigns across Google Ads, Meta Ads, and TikTok Ads, ensuring accurate setup and
execution.
Implemented tracking solutions using Google Tag Manager, Meta Pixel, and TikTok Pixel to enable conversion tracking and
performance analysis.
Analyzed website and campaign data using Google Analytics and platform dashboards to identify trends and improve conversion
rates.

Web Developer@FLORIDA VIRTUAL SCHOOL.

Aug 2023 - Dec 2024[Orlando, FL]

Developed and maintained web applications using .NET Core, Angular, and modern front-end technologies.
Built and integrated REST APIs to enable seamless communication between front-end and back-end systems.
Designed and optimized SQL Server databases, improving data retrieval and system performance.
Created dashboards and reports (SSRS, Telerik) to support data-driven decision-making.

visitor@portfolio:~$> npm install --save-dev

+Analytics: Campaign Performance Analysis

+ROAS

+Conversion Tracking

+Data Interpretation

+Advertising Platforms: TikTok Ads

+Google Ads

+Meta Ads

+Business Center

+Tracking & Tools: Google Tag Manager

+TikTok Pixel

+Meta Pixel

+Google Analytics

+Technical & Database & Reporting: HTML

+CSS

+JavaScript

+Shopify

+.NET Core

+Angular

+SQL Server

+SSRS

+Business Skills: Problem Solving

+Client Communication

+Cross-functional Collaboration

+Agile

visitor@portfolio:~$> cat /etc/education

Master of Science in Information Systems

FLORIDA INTERNATIONAL UNIVERSITY

Jan 2022 - May 2023 | Miami, FL

Bachelor of Technology, Major in Electronics and Communication Engineering

LOVELY PROFESSIONAL UNIVERSITY

Jul 2017 - Jul 2021 | Punjab, IN

visitor@portfolio:~$> cat .contact

[email protected]

(305)-876-4361

visitor@portfolio:~$echo "Thanks for visiting!"