Technical Product Specialist and Web Developer with experience in digital advertising platforms, web application development, and data analytics. Skilled in managing ad platforms (TikTok, Google, Meta), implementing tracking solutions, and analyzing campaign performance to drive business outcomes. Experienced in building scalable web solutions and translating technical data into actionable insights.
Technical Product Specialist and Web Developer with experience in digital advertising platforms, web application development, and data analytics. Skilled in managing ad platforms (TikTok, Google, Meta), implementing tracking solutions, and analyzing campaign performance to drive business outcomes. Experienced in building scalable web solutions and translating technical data into actionable insights.
- Assisted high-value clients in using TikTok Ads Manager and Business Center by guiding campaign setup and helping select
- appropriate advertising objectives based on their business models.
- Investigated complex account issues by analyzing internal guidelines and case data, escalating edge cases and collaborating with
- SMEs and QA to ensure accurate resolutions.
- Supported clients in campaign setup and troubleshooting within TikTok Ads Manager, ensuring proper configuration and
- alignment with business objectives.
- Analyzed ad performance metrics (ROAS, conversions, engagement) to identify underperforming campaigns and recommend
- optimization actions.
- Assisted in implementing TikTok Pixel (browser and server-side) using HTML and JavaScript, enabling accurate tracking of user
- behavior, conversion events, and sales funnels.
- Developed and maintained Shopify eCommerce websites with a focus on performance, user experience, and SEO optimization.
- Managed and optimized advertising campaigns across Google Ads, Meta Ads, and TikTok Ads, ensuring accurate setup and
- execution.
- Implemented tracking solutions using Google Tag Manager, Meta Pixel, and TikTok Pixel to enable conversion tracking and
- performance analysis.
- Analyzed website and campaign data using Google Analytics and platform dashboards to identify trends and improve conversion
- rates.
- Developed and maintained web applications using .NET Core, Angular, and modern front-end technologies.
- Built and integrated REST APIs to enable seamless communication between front-end and back-end systems.
- Designed and optimized SQL Server databases, improving data retrieval and system performance.
- Created dashboards and reports (SSRS, Telerik) to support data-driven decision-making.