Marketing Director

Director of Marketing (Open to VP level for the right person)

Location: Hybrid \| Plainfield, New Jersey

About the Opportunity

An established and growing B2B transportation services organization is seeking a strategic, hands-on Director of Marketing to build and lead its marketing function as a one-person department. This is an opportunity to own the entire marketing strategy while leveraging AI-powered tools, marketing technology, and agency partners to drive measurable business growth.

Working directly with executive leadership and the sales organization, this individual will develop demand generation strategies, strengthen brand visibility, and create scalable marketing programs that generate qualified leads and support revenue growth.

Key Responsibilities

Demand Generation \& Sales Enablement

• Develop and execute multi-channel demand generation campaigns targeting commercial fleet and transportation decision-makers.
• Build and maintain prospect databases using public data sources and sales intelligence platforms.
• Utilize AI-powered prospecting and automation tools to improve lead generation and outreach efficiency.
• Create lead nurture programs aligned with each stage of the buyer journey.
• Partner closely with sales leadership to align marketing initiatives with pipeline and revenue goals.

Digital Marketing

• Own website strategy, including content development, SEO, conversion optimization, and user experience.
• Develop educational content including blogs, guides, landing pages, and other lead generation assets.
• Manage paid digital advertising campaigns across platforms such as Google and LinkedIn, collaborating with agency partners when appropriate.
• Monitor campaign performance and optimize marketing initiatives using key performance metrics.

Brand \& Content Marketing

• Manage the company's presence across major social media platforms.
• Develop and maintain a content calendar highlighting industry expertise, customer success stories, company culture, and market insights.
• Leverage AI content tools to increase content production while maintaining brand consistency.
• Promote company news, product and service offerings, and thought leadership initiatives.

Agency \& Vendor Management

• Identify, onboard, and manage external marketing agencies and specialized vendors.
• Measure agency performance against defined objectives and ROI.
• Research, evaluate, and implement new marketing technologies and AI solutions to improve productivity and campaign effectiveness.

Marketing Operations

• Manage marketing automation and CRM platforms, including lead scoring, segmentation, campaign tracking, and reporting.
• Ensure accurate data flow between marketing and sales systems.
• Build executive dashboards that measure marketing's impact on lead generation and revenue.

Required Experience

• 5\+ years of B2B marketing experience, preferably within transportation, logistics, industrial services, manufacturing, or related industries.
• Demonstrated success developing lead generation programs that drive measurable business growth.
• Experience with marketing automation and CRM platforms such as HubSpot or similar systems.
• Strong understanding of SEO, content marketing, paid media, and digital marketing strategy.
• Experience managing marketing agencies and external vendors.

Technology \& AI Experience

• Comfortable incorporating AI tools into daily marketing workflows for content creation, campaign optimization, and data enrichment.
• Experience with prospecting platforms such as Apollo, ZoomInfo, Clay, LinkedIn Sales Navigator, or similar tools.
• Ability to evaluate and implement emerging marketing technologies.

Professional Skills

• Highly self-motivated and comfortable operating as an individual contributor.
• Able to balance strategic planning with hands-on execution.
• Strong analytical mindset with experience measuring campaign performance and optimizing results.
• Excellent communication and cross-functional collaboration skills.
• Entrepreneurial mindset with the ability to build marketing processes from the ground up.