Global Brand Manager

Ready to lead, disrupt and reinvent the sleep industry?

We are

Emma - The Sleep Company

. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 25 online markets globally and more than 25 retail stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, dynamic team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

We are looking for a visionary Head of Creative to join our in-house creative team. In this role, you will bridge the worlds of creativity and performance marketing - ensuring every asset, campaign and concept is not only visually compelling but built to convert and drive measurable business results. You will be a true creative leader who develops and empowers a high-performing, engaged team, while playing a key role in shaping our brand identity, driving creative strategies and delivering impactful campaigns to Emma.

What you'll do:

• Serve as the primary brand point of contact for the Americas region, acting as the central link between global and local market teams

• Contribute to the further development of the global brand strategy and positioning, bringing regional insights to the table

• Develop tailored local brand strategies for markets under direct responsibility, ensuring alignment with global objectives while preserving local market relevance

• Collaborate with in-country teams to co-create initiatives that drive brand preference and strengthen market presence

• Track, analyze, and report on brand health metrics to inform strategy and measure impact

• Act as brand guardian, ensuring consistency and integrity across all touchpoints and communications

• Collaborate cross-functionally with internal teams to deliver cohesive, end-to-end brand experiences

Who we are looking for:

• Experience in brand management at category or brand level, preferably within an FMCG or e-commerce environment, with a strong understanding of brand metrics, tracking methods, and analysis tools

• Solid cross-functional collaboration and stakeholder management skills, with the ability to influence and align diverse teams around a shared brand vision

• Structured thinker with a balanced mix of creative and analytical skills, comfortable translating insights into clear, actionable brand plans

• Fluent in English, with strong written and verbal communication skills

• Experience in performance marketing or other digital performance channels is a plus

• Spanish language skills are a plus

What we offer:

• Pet-friendly environment, where you can bring your furry desk buddy

• Discounts on our top-notch products

• Health insurance including dentist

• 24 vacations days per year, with 1 extra day per year worked (until a limit of 29 days per year)

• 22 remote days per quarter policy, with offices in Parque das Nações, Lisbon

• The opportunity to collaborate with multinational teams

• Exciting events that aren't just team-building exercises but opportunities to create epic memories

• All the tools you need to grow and ownership from the beginning

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [email protected]