Job Description
Qualitest is seeking a high performing
Inside Sales Lead
to drive outbound pipeline growth and lead strategic prospecting initiatives across enterprise accounts. This role focuses on engaging senior decision-makers, building qualified opportunities, and shaping data-driven outbound strategies for IT services and QA-led solutions.
You will own the full top-of-funnel motion—from account targeting and outreach strategy to qualified meetings and handoff—while mentoring junior team members and improving overall sales development effectiveness.
Key Responsibilities
- Own and execute outbound pipeline strategy by targeting high-value enterprise accounts and engaging VP, Director, and C-level stakeholders across IT and business functions through multichannel outreach (email, phone, LinkedIn, events, referrals).
- Define and refine Ideal Customer Profiles (ICP) and account prioritization models using win/loss insights, engagement data, and market intelligence.
- Build and manage targeted account lists using tools such as Apollo.io, LinkedIn Sales Navigator, ZoomInfo, and Clay, incorporating buying signals like ERP migrations, cloud adoption, leadership changes, and hiring trends.
- Design, test, and optimize outbound sequences, continuously improving messaging, subject lines, and call scripts through A/B testing and performance analysis.
- Conduct in-depth account research using technographics, industry news, job postings, and public data to craft personalized outreach strategies aligned to customer pain points.
- Execute senior-level cold calling and outreach, effectively navigating complex enterprise buying groups and securing meetings with C-suite and VP-level executives.
- Qualify opportunities using frameworks such as BANT or MEDDICC, ensuring strong alignment on budget, authority, need, and timeline before handoff.
- Prepare detailed meeting briefs for account executives and delivery teams, including stakeholder mapping, business context, pain points, and recommended engagement strategies.
- Mentor and coach junior SDRs/associates on research quality, outreach effectiveness, calling skills, and qualification discipline through call reviews and feedback sessions.
- Maintain CRM hygiene and pipeline accuracy in Salesforce, ensuring proper tagging, stage progression, forecasting, and reporting discipline.
Qualifications
- 8–10 years of experience in B2B inside sales, sales development, or business development within IT services, consulting, staffing, or SaaS, including at least 4 years in a senior SDR or team lead role.
- Proven success in generating qualified pipeline and booking enterprise meetings in a hunter-driven role.
- Strong cold calling skills with demonstrated ability to engage C-level and VP-level decision makers.
- Hands-on experience with CRM systems (Salesforce) and prospecting tools such as Apollo.io, LinkedIn Sales Navigator, and ZoomInfo.
- Working knowledge of IT services such as QA, test automation, application development, AI/ML, cloud migration, ERP systems, and staff augmentation.
- Familiarity with enterprise platforms such as SAP, Salesforce, ServiceNow, and Workday.
- Excellent written communication skills with the ability to create personalized, research-driven outreach.
- Experience mentoring or leading junior SDR or sales development team members.
- Strong organizational and analytical skills with a metrics-driven mindset.
- Bachelor’s degree in Business, Marketing, IT, or related field.
Preferred Qualifications
- Prior experience selling IT services or enterprise technology solutions.
- Familiarity with signal-based selling and data enrichment tools.
- Knowledge of sales methodologies such as Challenger, Sandler, or MEDDICC.
- Experience building sales playbooks, outreach frameworks, or onboarding guides.
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