Marketing Manager – Brand & Growth Strategy

We are a US-based travel advisory company focused on analyzing and optimizing travel solutions for international clients. Our work involves building customized travel options, advising clients, and supporting end-to-end travel operations.

We are looking for an experienced Marketing Manager – Brand \& Growth Strategy to lead the company's marketing function. This is a strategic leadership role responsible for shaping the company's brand, developing long-term marketing strategy, and driving sustainable business growth through both organic and digital marketing.

This is a hybrid position with working hours aligned to US time zones (7:30 PM – 4:30 AM PKT). While the position is primarily remote, preference will be given to candidates based in Islamabad so they can regularly collaborate with the team in person. This is an independent contractor role with a US-based company, offering long-term growth opportunities based on performance.

Key Responsibilities:

1. Develop and own the company's overall marketing strategy, including brand positioning, identity, messaging, tone of communication, and brand guidelines.
2. Develop and execute long-term customer acquisition strategies with a strong focus on sustainable organic growth, while planning and optimizing paid marketing initiatives where appropriate.
3. Lead the company's content marketing strategy across blogs, SEO, email marketing, and social media to strengthen brand awareness and generate qualified leads.
4. Conduct market and competitor research to identify growth opportunities and strengthen the company's market position.
5. Define marketing KPIs, measure campaign performance, analyze marketing ROI, and continuously optimize marketing initiatives based on data.
6. Work closely with leadership to align marketing initiatives with overall business objectives and support long-term company growth.
7. Coordinate with internal team members and external partners to ensure consistent execution of marketing initiatives while staying current with emerging marketing trends and best practices.

Requirements:

1. Bachelor's or Master's degree in Marketing (MBA or BBA in Marketing strongly preferred) with a minimum of 5 years of professional marketing experience.
2. Demonstrated experience developing and executing comprehensive marketing strategies and building or growing brands with measurable business impact.
3. Experience building or scaling a brand and marketing function within a startup or early-stage business is strongly preferred.
4. Strong understanding of branding, consumer behavior, digital marketing, SEO, content marketing, customer acquisition strategies, marketing analytics, and ROI measurement.
5. Excellent spoken and written English with strong strategic thinking, analytical, communication, and presentation skills.
6. Experience working with international clients or global markets is required.
7. Ability to lead cross-functional marketing initiatives and coordinate internal teams and external marketing resources.

Please note:

This is a strategic marketing leadership role intended for candidates with experience leading brand strategy and overall marketing functions. It is not intended for professionals whose experience is primarily limited to social media management, content creation, SEO, or Google/Facebook advertising campaign execution.

Compensation:

Competitive and based on experience.