Search Engine Marketing Specialist

About the Role

We’re looking for an SEO Associate to support our organic growth efforts through keyword research, on-page optimization, content optimization, and performance tracking. This role is ideal for someone who’s analytical, detail-oriented, and excited about search engine trends and digital marketing.

You’ll work closely with content, marketing, and development teams to improve rankings, traffic, and conversions across our digital properties.

Key Responsibilities

• Execute On-Page SEO Optimization
• Local SEO proficiency and implementation
• Conduct keyword research and competitor analysis
• Optimize on-page elements (titles, meta descriptions, headers, internal links)
• Assist with content optimization and SEO-friendly content briefs
• Monitor website performance using tools like Google Analytics and Google Search Console
• Track rankings, traffic, and SEO KPIs; prepare reports and insights
• Identify technical SEO issues and collaborate to resolve them
• Support link-building and outreach initiatives
• Stay up to date with SEO trends, algorithm updates, and best practices

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3-5 years professional experience in SEO or digital marketing
• Strong understanding of on-page, off-page, and technical SEO
• Familiarity with SEO tools
• Experience with Google Analytics and Google Search Console
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills

Preferred Qualifications

• Experience with CMS platforms (WordPress and Elementor Specifically)
• Basic HTML/CSS knowledge
• Understanding of content marketing and UX principles
• Agency experience and Franchise Marketing experience is a plus

What We Offer

• Competitive salary and benefits package
• Learning and growth opportunities in digital marketing
• Collaborative and supportive team environment

How to Apply

Submit your resume and a brief cover letter highlighting your SEO experience and interest in the role.