At Spotify, we don’t just build marketing campaigns—we create moments that bring fans and artists closer together. Within our K-pop Marketing team, you’ll help shape how K-pop is experienced both on and off the platform. This team sits at the intersection of culture, creativity, and fandom, driving impactful campaigns and live experiences that resonate locally in Korea while influencing global audiences.
Your mission is to bridge the gap between physical live experiences and digital streaming. You will lead the strategy and execution of high-impact activations—ranging from album launches and exclusive artist performances to Spotify’s original programmed events. By straddling the line between innovative concepting and rigorous execution, you will amplify our brand and drive growth for the company.
Based in our Seoul office, you will be a key architect in strengthening the bond between artists and fans, ensuring every activation resonates locally while scaling globally.
What You'll Do
Develop and lead experiential marketing strategies that connect physical fan experiences with Spotify’s digital ecosystemConceptualize and execute high-impact activations including album launches, artist showcases, and Spotify-led cultural momentsPartner with cross-functional teams across marketing, music, creative, comms, media, and analytics to deliver integrated campaignsCollaborate with artists, labels, and external partners to bring culturally relevant and locally resonant ideas to lifeOwn end-to-end production of experiential campaigns, building clear workflows across stakeholders and ensuring seamless executionUse data and insights to measure campaign performance and continuously optimize audience engagement and reachCreate compelling presentations and narratives to communicate strategy, performance, and recommendations to senior stakeholdersManage budgets and resources effectively, ensuring high-quality delivery while maximizing impact Who You Are
At least 10+ years of experience in experiential, consumer, or integrated marketing within entertainment, music, or lifestyle brandsProven experience leading end-to-end production of live or experiential campaigns, with the ability to scale for broader impactExperience working with artists, creators, agencies, and cross-functional teams in fast-paced environmentsStrong ability to balance creativity with operational rigor, bringing ideas to life while managing timelines, budgets, and stakeholdersHighly organized with the ability to manage multiple priorities while maintaining clear and effective communicationStrong collaborator with the ability to align diverse stakeholders toward a shared goalFluency in Korean and proficiency in English, with strong communication and storytelling skillsDeep understanding of K-pop culture and audience behaviors, with a passion for connecting fans and artistsComfortable using tools such as Google Suite, Excel, PowerPoint, or Keynote to communicate ideas and results Where You'll Be
This role is based in Seoul, South KoreaThis role follows Spotify’s office mix model — a blend of in-office and remote work