Web & Organic Growth Manager

Position Description:

At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.

We’re looking for a

Web \& Organic Growth Manager

who’s excited to make an impact. In this role, you will be responsible for driving organic visibility, discoverability, and digital performance across search engines, generative AI platforms, and owned web properties. This role blends technical SEO, AIO (Artificial Intelligence Optimization), Generative Engine Optimization (GEO), and web strategy and management to ensure the brand’s digital ecosystem is optimized for both traditional search and AI-driven discovery experiences. You will work cross-functionally with content, product marketing, design, and engineering to deliver a cohesive and high-performing digital presence aligned with brand strategy.

Why ServiceTrade:

You’ll belong here from the start.

We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.

On the Brand \& Communications team, you’ll have the opportunity to build and manage AI-assisted content and monitoring workflows that improve organic performance and AI-driven discovery. This includes using AI to transform internal inputs (e.g., competitive battle cards, product messaging, and enablement materials) into publish-ready web content designed to rank in search and appear accurately in generative answers.

Key Responsibilities and Activities:

SEO \& Organic Growth

• Develop and execute comprehensive SEO strategies (technical, on-page, and off-page)
• Conduct keyword research, competitive analysis, and search trend monitoring
• Optimize website architecture, metadata, internal linking, and content structure to ensure SEO best practices are embedded in all outputs
• Monitor rankings, traffic, and conversions; provide actionable insights and reporting

Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO)

• Optimize content and structured data for visibility in AI-driven search experiences (e.g., LLMs, answer engines)
• Track and analyze performance across emerging AI discovery platforms to identify opportunities to improve brand presence in generative search outputs
• Collaborate with content and PR teams to increase authoritative citations and mentions
• Develop and scale AIO-ready content frameworks and knowledge structuring systems to support long-term visibility in generative and AI-powered search

CRO \& Growth Optimization (Web)

• Own the CRO strategy for key site journeys and high-value pages (product, integrations, campaign landing pages)
• Use performance and user behavior insights to identify friction and prioritize improvements
• Plan and run an experimentation program (hypotheses, testing roadmap, results share-outs) in partnership with design and engineering
• Improve lead capture and conversion performance through landing page and form optimization, tied to pipeline outcomes

Web Management

• Own day-to-day management of the company website and creative agency,, ensuring performance, uptime, and usability
• Produce and publish web updates directly in the CMS (new pages, landing pages, SEO refreshes, content updates) while maintaining governance and QA standards
• Optimize site speed, mobile responsiveness, accessibility, and UX
• Ensure proper tracking implementation (analytics, tags, pixels)

Analytics \& Performance

• Define KPIs across SEO, GEO, and web performance
• Build dashboards and reports to track traffic, engagement, and conversion metrics
• Translate data into strategic recommendations for leadership

Knowledge and Skills:

Required

• 4–7\+ years of experience in SEO and/or web management
• Strong understanding of technical SEO (site architecture, indexing, schema, Core Web Vitals)
• Experience with web platforms and CMS (e.g., WordPress, Elementor, Webflow, headless CMS)
• Familiarity with AIO/GEO concepts and AI-driven search trends
• Proficiency in analytics tools (e.g., Google Analytics, Search Console, SEO platforms)
• Basic understanding of HTML, CSS, and web development principles
• Strong analytical, problem-solving, and communication skills

Preferred

• Experience optimizing for AI search / LLM visibilityFamiliarity with structured data and semantic search
• Experience in B2B, SaaS, or tech environments
• Knowledge of CRO and experimentation frameworks

A few things you’ll want to know:

What does ServiceTrade do?

ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. With more than a decade of innovation and 1500 customers, ServiceTrade streamlines operations from the field to the office, boosts technician productivity, and enhances the end-customer experience.

Ok, so why should I care about that?

Our customers do essential work — often behind the scenes — and our software helps them do it better. They’re smart, hardworking people, and we take pride in helping them grow their businesses, earn more revenue, employ more skilled workers, and deliver greater value to their own customers. When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about — and making work that truly matters every day.

What kind of working environment do you have?

We’re a growing business focused on building with intention and operating with purpose. You’ll have meaningful responsibility and the trust to do your best work from the start. We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today’s lessons into tomorrow’s breakthroughs—all in service of big ambitions and real customer impact.

Learn more about our culture and values on our About Us page.

What kind of benefits do you offer?

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Paid Time Off for Volunteering
• Employee Reimbursement Program to use for well-being, technology and/or professional development

Want to know more?

Go ahead and apply! Let’s get to know each other.

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.

(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)

EEO Statement:

ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website

servicetrade.com

, through corporate emails utilizing our domain name of @

servicetrade.com

, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.