Client Success Manager (Ticketing)

Are you a ticketing operator who understands one thing above all else, that revenue is driven by conversations? Demand Inc. is hiring a Ticketing Client Success Manager to join our internal Ticketing Team — the group responsible for booking qualified ticketing meetings directly onto professional sports teams’ calendars. We are a force multiplier for ticketing departments. We do not sell the tickets ourselves. We create the campaigns, manage the outreach, run the experimentation, and book the meetings — so our clients’ ticketing teams can close more revenue. This role exists to accelerate ticketing conversations at scale using Demand’s home-grown ticketing technology, whitespace data engine, and outbound infrastructure. Demand Inc. has booked over 100,000 meetings and generated more than $8B in pipeline for our clients, including 60\+ professional sports teams across the NFL, NBA, MLB, NHL, and NASCAR.

Role Overview

This role is part of Demand’s internal Ticketing Team and directly supports professional sports ticketing departments.

Your primary objective:

Book as many qualified meetings as possible for our clients’ ticketing teams to close.

You will:

• Design outbound campaigns aligned to ticketing revenue goals
• Manage outreach execution from start to finish
• Optimize performance through A/B experimentation
• Leverage data to continuously improve meeting volume and quality
• Ensure meetings land directly on our clients’ calendars

We are responsible for pipeline creation. Our clients are responsible for closing. This role is measured by conversations created and revenue influence.

What You Must Understand

You must understand how ticketing calendars and urgency cycles work:

• Preseason momentum campaigns
• Schedule release pushes
• Theme nights and promotional activations
• Corporate hospitality prospecting
• Premium and suite outreach
• Group sales acceleration
• Mid-season inventory pressure
• Playoff push urgency
• Renewal timing windows

You should know:

• What campaign angles work
• When urgency messaging outperforms experience messaging
• How to adjust CTAs based on persona
• How to test subject lines vs value propositions
• When to pivot and when to double down

This role requires both creativity and analytical rigor.

Key Responsibilities

Meeting Acceleration \& Pipeline Creation

• Align outbound programs to full season, partial plan, mini-plan, premium, and group revenue goals
• Ensure campaigns generate qualified ticketing meetings
• Book meetings directly onto professional sports ticketing teams’ calendars
• Focus on volume, quality, and conversion to pipeline

Campaign Creation \& Ownership

• Create campaign concepts tied to:
• Event nights
• Theme games
• Opening Day
• Preseason build
• In-season momentum
• Playoff qualification
• Corporate entertaining windows
• Build campaign strategy from brief to execution
• Determine messaging hooks and buyer-specific angles
• Craft persona-driven calls to action
• Structure sequencing logic and follow-up timing
• Manage full outreach send execution

A/B Experimentation \& Optimization

• Run consistent A/B tests across:
• Subject lines
• Messaging angles
• CTAs
• Timing
• Audience segments
• Analyze performance data weekly
• Identify conversion bottlenecks
• Optimize for booked meetings, not vanity metrics
• Continuously refine campaign architecture based on results

Data Strategy \& Technology Utilization

• Use reporting insights to inform targeting and messaging pivots
• Maximize deliverability using Demand’s proprietary infrastructure

Client Strategy \& Communication

• Lead weekly syncs with Directors and VPs of Ticket Sales
• Present performance insights in a revenue-first format
• Recommend proactive campaign ideas based on season timing
• Identify expansion opportunities across premium and hospitality

Internal Collaboration

• Partner with BDRs and strategy leads to execute campaigns
• Provide ticketing expertise across pods
• Help refine Demand’s outbound ticketing playbooks

Qualifications

• 3\+ years working in ticketing at a professional sports team
• Direct experience in ticket sales, premium sales, group sales, or ticket revenue strategy
• Experience contributing to or launching ticketing campaigns
• Strong understanding of outbound prospecting and CRM workflows
• Experience analyzing performance metrics and optimizing outreach
• Comfort with experimentation and data-driven decision-making
• Strong understanding of seasonality and revenue timing in sports
• Excellent communication skills and comfort leading client calls

What Makes This Role Unique

• You are the engine behind ticketing pipeline creation.
• You directly impact how much revenue teams have the opportunity to close.
• You leverage home-grown ticketing technology built specifically for sports.
• You operate as a force multiplier across multiple professional organizations.
• You focus on conversations, experimentation, and optimization at scale.

Who Thrives Here

• Former ticketing reps who love the strategy behind revenue
• Operators who enjoy testing and improving campaign performance
• Data-driven thinkers who obsess over booked meetings
• Professionals who want to scale their impact beyond a single franchise

Join Demand’s internal Ticketing Team and help professional sports organizations unlock more ticketing revenue by generating more qualified conversations. If you understand that meetings drive revenue — and you know how to create them — we’d love to connect.