Product Marketing Manager

Product Marketing Management:

• Develops and builds product plans focused on innovation, important to the customer and difficult to copy.
• Define each product, outline the attributes, determine the financial positioning and create merchandising strategies.
• Identify product, sales and marketing opportunities.
• Work directly with customers for innovation opportunities to develop coherent product and go to market strategy
• Provides overall direction and guidance to the Product Managers to ensure new product launches and existing products are tracked through the life cycle process.
• Merchandise mix or product blend to ensure maximum sales growth and margin contribution
• Identify product opportunities, stay abreast to competitive intelligence and on top of flooring fashion trends and cutting edge opportunities
• Set pricing to meet revenue and profitability goals.
• Understands buying patterns, product sales, market trends and competitive products in each flooring product category
• Develop and execute all New Product Introduction (NPI) launches into the marketplace

Business Analysis and Reporting:

• Create, analyze and manage reports/status updates ongoing; communicate product performance and market trends
• Lead, review and evaluate market research to define future opportunities and adjust existing plans to address market trends, fashion trends and competitive landscape
• Assisting Supply Chain in:
• Developing long-term supplier relationships in both: marketing and product supply.
• Demand forecast process

Marketing Planning and Execution:

• Develop promotional opportunities including clearance strategies.
• Help manage vendor relationships and negotiate to improve competitiveness.
• Develop new product decks
• Planogram merchandised displays
• Product set-up and dealer pricing
• Development of support materials: Warranty, maintenance, installation and selling support documents

Qualifications

• Bachelor’s Degree in Marketing, Business and/or related field
• 5-10 years of related experience in Product Development and Brand Strategies, New Product Introduction, Brand Sourcing, Product-launches, merchandising and operations, as it relates to the flooring industry across retail
• Hands-on working knowledge of mass merchant, big box, distribution and dealer networks
• Track record of personal and team achievement.
• Demonstrates a sound, credible leadership style; team player with hands-on collaborative attitude
• Strong analytical, strategic and consumer insight skills.
• Broad knowledge of all flooring categories.
• Progressive and innovative: aggressively seeks out opportunities to improve competitiveness and demonstrates an innovative spirit.
• Delivers results in a high-pressure environment with the ability to set priorities and meet challenging deadlines.
• Exceptional interpersonal, presentation, problem solving, communications and negotiation skills.