Vice President, Growth Marketing

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill \+ passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description

The

Vice President, Growth Marketing

is a senior strategic leader responsible for driving predictable, scalable, and sustainable revenue growth across the customer lifecycle. This role blends data-driven experimentation, brand-aligned storytelling, demand generation, performance marketing, and customer lifecycle activation programs. The VP will lead a high-performing global team accountable for revenue \& lead generation inclusive of customer acquisition, engagement, and retention.

This leader partners closely with product, technology, data, and commercial leaders to set growth strategies, optimize performance, and accelerate market impact.

Key Responsibilities

Digital Strategy \& Leadership

• Set and execute a multi-year global digital marketing strategy aligned to enterprise growth priorities.
• Lead a high‑performing team across digital media, CRM, marketing automation, content strategy, UX, and analytics.
• Champion a data-driven, test‑and‑learn culture across marketing and the broader organization embracing and advocating for AI driven innovation.

Customer Acquisition \& Growth

• Drive customer acquisition across paid channels using advanced performance marketing, customer segmentation, and personalization strategies.
• Own digital revenue targets and develop cross-channel growth plans to increase conversion, retention, and loyalty.

Marketing Technology \& Data

• Leverage and advance the marketing technology stack (CRM, CDP, analytics tools, automation platforms).
• Collaborate with IT, data, and security on architecture, integration, governance, and platform evolution.
• Leverage advanced analytics, attribution modeling, and predictive insights to optimize spend and performance.

Media, Content \& Social Strategy

• Lead global digital media strategy, investment planning, and agency partnerships.
• Drive paid social strategy, and emerging platform innovation.
• Oversee content strategy, SEM, personalization, and content performance analytics.

Qualifications

• 15\+ years of progressive experience in digital marketing, growth marketing, media, or related fields.
• Experience leading large-scale digital transformation in a complex, matrixed, global enterprise.
• Demonstrated success in digital revenue growth, performance marketing, and brand experience leadership.
• Deep understanding of CRM, CDP, automation, web platforms, and marketing analytics.
• Strong leadership presence, executive communication skills, and ability to influence at the C-suite level.
• Track record of building, developing, and motivating high-performing teams.
• Bachelor’s degree required; MBA or advanced degree preferred.

Additional Information For Internal Applicants

• Position will be posted internally through March 23, 2026\.
• Position pay band: 50C

Employee Type

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.