UX Designer

About Baller League

Small-sided football is the world's biggest game. Baller League is here to define it.

Founded in 2024, Baller League was built by football fanatics who saw an opportunity to create something different: a new pathway for talent, a new stage for the game, and a new home for football culture.

Across the UK and USA, our professional 6v6 leagues unite elite players, creators and fans in a football ecosystem that turns every matchday into a cultural moment.

We're not following the playbook. We're writing it. We are building a movement that makes football more accessible, more engaging and more connected than ever before- democratising and defining a new era for the world's game.

About the Role

Key Responsibilities:

• Own product experiences end-to-end.

Take concepts from ideation to polished, shipped UI across our app, web, ticketing, and fantasy product - with a bias toward speed and a rising quality bar.

• Design with AI as a default tool, not an afterthought.

Use LLMs to pressure-test a concept, draft a quick spec, and surface edge cases before opening Figma. Use Claude to turn a rough idea into a clickable or even functional prototype, and know when code beats a static mockup.

• Partner with product teams and engineering from day one.

Sit in on the problem definition, not just the solution - shape scope, flag technical constraints early, and stay engaged through build, QA, and release rather than handing off a Figma file and disappearing.

• Build and evolve our design system.

Define the components, tokens, and patterns that let BLI ship consistent, on-brand experiences across markets (UK/US and beyond) without reinventing the wheel each time.

• Talk to fans, not just data.

Run lightweight usability tests and gather direct feedback from our audience (who skew young, social-native, and mobile-first); pair that with funnel, retention, and adoption data to know what's actually working.

• Find the highest-leverage work yourself.

You won't always be handed a brief - part of the job is looking at the backlog, our growth priorities, and fan feedback, and telling us where design effort will move the business needle most.

• Shape brand as much as product.

Contribute to how BLI shows up across marketing surfaces, campaign assets, and social - the visual identity needs to travel across all of it.

• Champion accessibility and usability basics

without needing a compliance mandate to do it - clean flows, legible type, sensible contrast, as standard practice.

What We’re Looking For:

• Sharp reasoning and first-principles thinking.

You can take an ambiguous fan or business problem and structure it into a clear design direction without needing it pre-chewed.

• Genuine fluency across Figma and code-adjacent tools

(Claude Code, or similar) - you move between prototyping in Figma and prototyping in code depending on what gets to the right answer faster.

• A strong portfolio

showing shipped consumer product work, ideally 0-to-1 or fast-growth environments, with visible reasoning (not just polished final screens).

• High ownership and low ego.

You'll often be the only designer in the room - you need to drive decisions, defend them with logic, and also happily change your mind when someone has a better idea.

• Comfort with ambiguity and pace.

BLI is a multi-market, fast moving startup; the process will sometimes be thin. You build the scaffolding you need rather than waiting for it.

• Strong communication in English

, written and verbal - you'll present work to product, engineering, and internal stakeholders.

Nice to have:

• Experience designing for sports, gaming, fantasy sports, or live-event products.
• Experience designing across multiple regional markets/brands simultaneously.
• Some working fluency with basic front-end (HTML/CSS/React) even if you're not shipping production code yourself.

Baller Values /How We Work

• Football Obsessed.

We don't just follow the game - we live it.

• Change the Game

. We challenge convention, move fast, and take ownership.

• Know the Score.

We stay close to the numbers and sweat the details. Data drives performance

• Stay Hungry

. We bring energy, ambition, and a relentless drive to improve.

• Win Together.

We back each other, celebrate collective success, and put the team first.

Why Join Baller League

Baller League is the fastest-growing sports league in the world, and we're just getting started.

We're intellectually curious, solutions-driven, and we get shit done. This is your chance to join a high-growth business where you'll have real ownership, direct impact and the opportunity to help shape what's next. You'll work alongside ambitious, talented people who move fast, think big and love what they do.

Perks \& Benefits

• 25 days annual leave plus bank holidays
• Private health insurance
• Hybrid working model
• Access to every Baller League season game
• Fully stocked Regent Street office, in the heart of London
• Regular team socials, events and football activities

If you're hungry, proactive and excited by the challenge of building something special, we'd love to hear from you.