CRM Coordinator

Company Description

Skin Rocks Limited, founded by Caroline Hirons, is a skincare company underpinned by education, authenticity, and authority. Team Skin Rocks is a powerhouse business with an ever-growing portfolio of projects and campaigns that celebrates and showcases every facet of skincare.

Role Description

We are seeking an experienced and motivated CRM Coordinator to support the delivery of our CRM and loyalty strategy. Reporting to the CRM and Loyalty Manager, this role will support the BAU execution of email, SMS and push notification marketing efforts at Skin Rocks.

Responsibilities

Email Campaign Management:

·Develop, schedule, test, and deploy email campaigns and push notifications.

·Help to develop strategies for database segmentation to improve relevancy/personalization and target specific customer groups effectively.

·Collaborate with content and design teams to ensure emails are engaging and on-brand.

CRM Coordination:

·Assist in developing and executing the Skin Rocks app CRM calendar.

·Contribute to CRM reporting, ensuring customer data accuracy and database management.

·Manage initiatives to expand the email subscriber base and minimise churn.

·Aid in defining and automating key customer journey steps, providing actionable insights through tailored reporting.

·Collaborate with marketing and e-commerce teams to enhance customer relationships and conversion rates.

Loyalty Program Support:

·Monitor and report on loyalty program performance metrics.

·Develop and execute loyalty-specific email marketing campaigns to drive customer retention and engagement.

·Analyse customer insights and data to support the optimisation of loyalty strategies.

Skillset, Experience and Qualifications

·A minimum of 2 years of experience in CRM/Email marketing or related campaign management.

·Proven experience with CRM systems, particularly Klaviyo and Shopify is desirable

·Design experience using figma or equivilant platform is desirable

·Strong analytical skills, with the ability to manage data, perform segmentation, and derive insights.

·Excellent verbal and written communication skills.

·

A problem-solving mindset with the ability

Qualifications

• Candidates should possess strong Analytical Skills, including data interpretation, reporting, and performance tracking.
• Candidates should possess effective Communication skills for collaborating across teams and creating clear, customer-focused messaging.
• Candidates should possess Sales and Marketing skills to support customer acquisition, retention, and CRM-driven commercial initiatives.
• Candidates should possess experience with Salesforce.com or similar CRM platforms for customer data management and campaign execution.
• Additional beneficial qualifications include experience in beauty or skincare, familiarity with email marketing tools, strong attention to detail, and the ability to work independently in a hybrid environment.
• A bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience, is preferred.