Sales Development Representative

Role Overview

As a Sales Development Representative, you will be responsible for identifying potential customers, engaging decision-makers, understanding their business and procurement challenges, and generating qualified sales opportunities for the Account Executive/Sales team. The ideal candidate should have 3 years of B2B sales/ SDR/ Business Development experience, with experience selling to procurement, supply chain, finance or operations teams being highly preferred.

Key Responsibilities

• Identify and research potential B2B customers through outbound prospecting, LinkedIn, email, calls, and other channels.
• Build and maintain a healthy pipeline of qualified prospects.
• Conduct prospecting and cold outreach to key decision-makers such as Procurement Heads, CPOs, Supply Chain Leaders, CFOs, Finance Heads, and Operations Leaders.
• Understand prospects' procurement processes, challenges, and business requirements.
• Qualify leads based on business needs, company profile, decision-making authority, budget, and timelines.
• Schedule qualified meetings and product demos for the sales team.
• Develop personalized outreach messages based on prospect and industry research.
• Follow up consistently with prospects across multiple communication channels.
• Maintain accurate prospect and activity information in the CRM.
• Collaborate closely with Account Executives, Marketing, and Product teams to improve lead quality and conversion.
• Track key SDR metrics such as outreach volume, response rates, meetings booked, qualified opportunities, and pipeline generated.
• Stay updated on procurement technology, SaaS, AI automation, and industry trends.

Required Skills \& Qualifications

• 3-5 years of experience in Sales Development, Business Development, Inside Sales, or B2B SaaS sales.
• Strong experience in outbound prospecting and lead generation.
• Excellent verbal and written communication skills.
• Ability to engage and communicate with senior business stakeholders.
• Strong understanding of the B2B sales process and lead qualification.
• Experience using CRM and sales prospecting tools.
• Strong research, follow-up, negotiation, and relationship-building skills.
• Self-motivated, target-oriented, and comfortable working in a fast-paced startup environment.
• Ability to understand technical products and communicate their business value effectively.

Preferred Qualifications

• Experience selling procurement, sourcing, supply-chain, ERP, fintech, or enterprise SaaS solutions.
• Prior experience selling to procurement teams or procurement leaders in India.
• Experience working with enterprise and mid-market customers.
• Familiarity with tools such as LinkedIn Sales Navigator, Apollo, HubSpot, Salesforce, or similar sales/CRM platforms.
• Experience in selling AI-powered products, automation solutions, or SaaS platforms.
• Existing network or understanding of procurement professionals and decision-makers in Indian enterprises is a plus.

Key Performance Indicators (KPIs)

• Qualified meetings booked
• Sales-qualified opportunities generated
• Pipeline value generated
• Prospect response and conversion rates
• Outbound activity and engagement
• Lead-to-opportunity conversion
• Revenue pipeline contribution
• 3 months - no revenue - no moving ahead