Growth Marketing Manager

There are millions of e-commerce businesses around the world, and the industry is growing each year, yet achieving profitability has never been harder. Costs are rising, it’s trickier to acquire customers, and it's critical to run with lean teams. As a result, the vast majority of brands guess about things like how to price their products, what discounts to offer, whether to charge for shipping, and what content they should show on the site, leaving 6–10% of potential profit on the table.

Intelligems is a profit growth platform that helps these entrepreneurs succeed by uncovering that profit. Our platform provides e-commerce merchants with a wide range of A/B testing and personalization tools to help them understand their data, run experiments, and price dynamically. We’re taking technology that has previously been available only to the Amazons and Ubers of the world, and making it available to e-commerce stores of any size.

We have excellent traction: we’re working with over 2,000 brands and have access to more than $10B of transaction and shopping session data. As we enter scaling mode, we are looking for highly talented individuals to join us and help us continue to scale efficiently. We have an extremely high-performing team, with a collaborative culture of low-ego \+ high-IQ people. Our people are our strongest asset, and we hold a very high bar.

We're backed by Stage 2 Ventures, Vinyl Capital, Matchstick Ventures, Techstars, and the founders of companies like Klaviyo and Postscript, and have raised \>$11M to date.

We're looking for a Growth Marketing Manager to make a meaningful impact on how Intelligems grows. Your job: build a repeatable engine that turns awareness into qualified demos, installs, and customers who stick.

You'll own paid acquisition, SEO, AEO and GEO optimization and content strategy, the marketing website and landing pages as conversion levers, customer referral engines, and the reporting and analytics around all of it. You'll treat the website and our other acquisition surfaces as product, with a sharp focus on our ICP and on what happens after the conversion, not just the conversion itself.

This is a builder role, not a purely strategic one. You'll roll up your sleeves on campaign architecture, landing page tests, and pricing-page experiments while building the AI-native systems that help the whole growth team do more with less. You'll sit embedded within the Growth function (one of the most cross-functional teams at Intelligems), working across Sales, Partnerships, Customer Success, GTM Marketing, Product, Engineering, and Design, and in especially close partnership with Growth Product on the product-led growth motion.

**What You'll Do**

**Own and scale the growth marketing engine**

• Build a predictable engine that converts brand awareness into qualified pipeline and self-serve installs, with success measured on signups, demos, trial-to-paid conversion, and first-90-day customer outcomes.
• Drive strategy and execution across paid acquisition, SEO, AEO/GEO and the marketing website, and own the reporting and analytics that explain how each is performing.
• Optimize the full conversion funnel, from website visitor to self-serve customer or qualified sales pipeline, with relentless focus on conversion rate optimization at every stage.
• Manage the growth marketing budget with clear ROI targets and efficient capital allocation across channels.

**Execute and iterate hands-on**

• Roll up your sleeves on paid campaign architecture, audience segmentation, and bid strategy.
• Own the conversion layer of the marketing website and landing pages: conversion rate optimization, CTA and form testing, install and demo flows, and messaging iteration.
• Drive AEO and SEO investment and strategy, building durable organic channels alongside performance channels, and build the system that helps every team think AEO-first.
• Build, test, and iterate on growth loops from acquisition through to inside the product, in close collaboration with Growth Product.

**Build the content strategy engine**

• Own the strategy, tooling, and tracking behind a programmatic, AI-assisted content engine designed to compound SEO and AEO performance, the kind of system that can meaningfully multiply our content output.
• Build the shared stack, voice, and goals that let multiple contributors across Growth, GTM, and Customer Success produce content from the same playbook, and instrument the tracking to monitor progress against those goals.
• Produce high-impact content yourself where it matters: surface recurring questions from support and social and repurpose what already works.

**Stand up referral and emerging channels**

• Build and scale customer referral engine(s) that tap into how merchants naturally talk about us, from incentive design to measurement and optimization.
• Scout, pilot, and scale emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results.
• Use AI to surface high-intent advocates, personalize outreach at scale, and translate referral and channel performance into landing page and post-click conversion experiments.

**Build the measurement and AI layer**

• Establish the growth analytics and reporting infrastructure (tracking, attribution modeling, and leadership dashboards) that gives everyone clear, trusted visibility into pipeline quality, channel efficiency, and attribution.
• Make fast, data-informed decisions with good-but-not-perfect data; proactively identify what's working, kill what isn't, and double down with conviction.
• Treat the growth marketing function like a software product: build automations, workflows, and internal agents that multiply throughput, and use AI tools across research, content, personalization, ops, reporting, and competitive intelligence.

**What You Bring**

**Required Experience \& Skills**

• **Full-funnel growth instincts:**

Working knowledge of paid acquisition channels (SEM, paid social, etc.) and a strong grasp of full-funnel growth strategy across paid, organic, and product-led channels. You know what drives outcomes and how to build just enough to prove value.

• **AI-native in practice, not theory:**

You use AI tools as a consistent, habitual part of your daily workflow (to accelerate briefs, copy, program design, research, and analysis), and you're building toward systematizing those habits across a team. Hands-on experience with LLMs, automation, and experimentation; bonus if you've built custom GPTs or internal agents.

• **Hands-on technical comfort:**

You can set up tracking and attribution infrastructure, build and iterate on landing pages without waiting on engineering, and build your own data models without needing someone else to create a dashboard for you.

• **SEO/AEO depth:**

Hands-on AEO or GEO experience, or a strong intuition for how AI models surface and cite brand content. An SEO background is a plus.

• **Experimentation rigor:**

Experience running a structured experimentation program with clear hypotheses and documented learnings.

• **Bias toward shipping:**

You believe a working prototype today beats a polished deck next week, and you communicate clearly, operate independently, and don't wait to be told what to do.

**Ideal Background**

• 3\+ years of experience in growth, marketing, or GTM roles at high-growth B2B SaaS startups.
• Strong content and communication skills, with the ability to create compelling, clear, customer-centric messaging across multiple channels.
• Comfort working with structured and unstructured data: cleaning, transforming, and piping it into useful workflows.
• Entrepreneurial mindset: self-starter, no ego, curious, and comfortable navigating ambiguity and wearing multiple hats in a fast-paced startup environment.

**Nice to Haves**

• Shipped AI-powered marketing tools, internal agents, or growth infrastructure.
• Deep expertise in AEO, GEO, SEO, or AI search marketing.
• Familiarity with Shopify or the e-commerce ecosystem.

**Key Attributes**

• **Builder, not just strategist:**

equally energized by optimizing a mature program and standing up something net-new, and happy to be hands-on with campaigns, tests, and dashboards.

• **AI-native:**

treats AI as a core mechanism for getting work done, not a feature to bolt on, and builds reusable systems that scale best practices.

• **Outcome-obsessed:**

cares whether customers stayed and grew (F90 retention), not just whether they converted, and defends growth investments with clear business logic even where attribution isn't immediate.

• **Highly collaborative:**

operates as a product-centered, business-outcomes connector across commercial and product teams.

• **Owns the number:**

comfortable owning CAC, LTV, payback, and revenue impact end-to-end.

What’s Offered

• Competitive salary and equity packages
• Medical, dental, and vision insurance
• 401k \+ match
• Flexible PTO policy
• Parental leave
• $ to spend quarterly with our growing list of brands
• WFH setup stipend
• Laptop provided
• Team meetups and events

Intelligems is a remote-first company with 4 offices (NYC, Denver, Boston, and Chicago), but please note that some travel may be required.

All Intelligems interviews are transcribed by an AI notetaker.