Sr. Manager of National Marketing

The Sr. Manager of National Marketing, reporting to the Director of National Marketing, leads the development and execution of integrated, national marketing strategies that drive brand awareness, traffic, and sales for Qdoba. This role is responsible for translating business objectives into impactful, omni-channel campaigns that connect with guests across paid, owned, and earned channels. The Sr. Manager partners cross-functionally to ensure cohesive brand storytelling, strong campaign performance, and alignment across marketing, culinary, digital, operations, supply chain, and agency teams.

Key Responsibilities:

National Campaign Strategy \& Execution

• Campaign Leadership

: Lead the strategy, development and execution of national marketing campaigns, including menu launches, promotional windows, platforms, and brand initiatives that drive traffic and revenue.

• Integrated Planning:

Develop full-funnel, omni-channel plans across paid media, owned channels, in-restaurant, digital, and third-party platforms to ensure a cohesive guest experience.

• Brief Development \& Go-to-Market Excellence:

Translate business objectives into clear, insight-driven creative briefs for internal teams and agency partners. Oversee end-to-end campaign execution, ensuring flawless delivery across all channels and touchpoints, and sufficient field communication.

• Calendar Management:

Partner with Director on developing and managing the national marketing calendar, ensuring alignment across marketing channel owners, culinary, operations, media, and digital teams.

Consumer Insights \& Strategy

• Insights Leadership:

Partner with external research partners to develop and execute a comprehensive research roadmap that supports marketing priorities.

• Brand Health Tracking:

Oversee brand tracking initiatives, ensuring consistent measurement of brand awareness, consideration, perception, and competitive positioning; translate findings into actionable marketing strategies.

• Distribution of Secondary Industry Research:

Work with external partners to collect and distribute industry research and trend reports that inform wider marketing business strategy.

Performance \& Optimization

• Results Ownership:

Drive campaign performance against key KPIs including traffic, sales, awareness, ROI, and guest engagement.

• Test \& Learn:

Partner with marketing team on test-and-learn agenda to continuously optimize messaging, offers, channels, and targeting strategies.

• Data-Driven Insights:

Partner with analytics and consumer insights teams to evaluate campaign effectiveness and translate learnings into actionable improvements.

• Channel Optimization:

Collaborate with media and digital teams to refine channel mix and investment strategies to maximize impact.

Leadership, Cross-Functional Collaboration \& Project Management

• Stakeholder Alignment \& Team Collaboration

: Collaborate closely with Culinary, Operations, Digital, IT, and finance teams to align marketing initiatives with broader business goals.

• Strategic Partnerships \& Funding

: Manage relationships with key supplier and promotional partners (e.g. Coca Cola, Avocados from Mexico) to secure funding \& align on national calendar activations that drive mutual business growth.

• Project Management

: Oversee multiple concurrent campaigns, ensuring timelines, budgets, and deliverables are met.

Required Skills and Qualifications:

• Bachelor’s in marketing, Business Administration, or related field. A master’s or relevant certifications a plus.
• 7\+ years of experience in marketing, with a strong focus on national campaign strategy, brand marketing, or integrated marketing.
• Proven track record of developing and executing high-impact, multi-channel marketing campaigns that drive measurable business results.
• Experience in restaurant or consumer brands preferred.
• Strong understanding of paid media, digital marketing, and customer touchpoints across the funnel.
• Experience managing and leading cross-functional teams and external agency partners.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Strong communication and presentation skills, with the ability to influence cross-functional teams, senior leadership and Franchise partners.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.

REASONABLE ACCOMMODATION:

Qdoba and its affiliates will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly.

Benefits:

• Medical, Dental, Vision, \& 401k
• PTO (including vacation and sick)
• Tuition reimbursement

Pay Range: 127,500 to $150,800

CA Notice of Collection:

https://www.qdoba.com/notice-of-collection-for-california-employees

Privacy Policy:

https://www.qdoba.com/privacy

QDOBA takes pride in carefully selecting talented people and mixing them together to discover amazing flavors. We value the diversity that all our employees bring to the table and the new flavors they bring to our team. Employment decisions and rewards recognize job accountabilities, business needs, and performance merit without regard to age, gender, race, religious affiliation, Veteran status, sex, gender identity, sexual orientation, disability, or any other protected classification recognized by applicable federal, state, or local law.