Digital Marketing Specialist

Job Summary

We are seeking a dynamic and innovative Digital Marketing Specialist to elevate our brand presence across multiple digital channels. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies that drive engagement, increase conversions, and support our business growth. Your expertise in SEO, paid advertising, content creation, and analytics will be essential in crafting compelling campaigns that resonate with target audiences. This paid position offers an exciting opportunity to work in a fast-paced environment where creativity and technical proficiency come together to deliver measurable results.

Duties

• Design and execute integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility.
• Manage website content through content management systems like WordPress, ensuring timely updates and optimization for SEO.
• Develop compelling copy for digital ads, email marketing campaigns, blog posts, and landing pages that align with brand voice and marketing goals.
• Analyze web analytics reports using tools like Google Analytics and Web analytics reporting to assess campaign performance and identify opportunities for improvement.
• Implement conversion optimization strategies by testing landing pages, call-to-actions, and user experience enhancements to increase lead generation and sales.
• Oversee website management tasks including HTML, CSS, JavaScript integration, and website performance monitoring via Google Tag Manager.
• Coordinate social media management efforts by creating engaging content, managing advertising campaigns, and tracking key metrics for platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Utilize marketing automation tools to streamline email marketing workflows and nurture leads effectively.
• Monitor paid search marketing efforts including SEM (Search Engine Marketing) campaigns using Google AdWords/Google Ads to ensure optimal ROI.
• Collaborate with cross-functional teams on e-commerce initiatives to enhance online sales through targeted digital strategies.

Skills

• Proficiency with SEO tools such as SEMrush, Ahrefs, or Moz for keyword research and site audits.
• Strong knowledge of conversion optimization techniques to enhance user experience and increase ROI.
• Expertise in social media marketing including social media advertising campaigns on Facebook Ads Manager and other platforms.
• Skilled in Adobe Creative Suite applications like Photoshop and Adobe Creative Suite for graphic design and content creation.
• Experience managing websites using WordPress or similar content management systems with technical proficiency in HTML, CSS, JavaScript, SQL databases, and website management tools.
• Familiarity with Google Analytics, Google Tag Manager, Google AdWords/Google Ads for campaign setup, tracking, and performance analysis.
• Ability to craft compelling copywriting tailored for digital audiences across various channels.
• Knowledge of email marketing strategies utilizing automation platforms to nurture leads effectively.
• Understanding of SEM (Search Engine Marketing), paid search marketing strategies, performance marketing techniques, and web analytics reporting methods.
• Experience with social media management tools for scheduling posts and analyzing engagement metrics.
• Strong analytical skills combined with the ability to interpret data insights into actionable marketing tactics.
• Excellent project management skills to coordinate multiple campaigns simultaneously while maintaining attention to detail.

Join us as a Digital Marketing Specialist if you’re passionate about leveraging data-driven strategies to create impactful digital experiences! This role offers the chance to innovate within a collaborative environment dedicated to growth—both yours and ours!

Pay: $25,000\.00 - $30,000\.00 per year

Work Location: In person