FP&A Analyst

FP\&A Analyst

Location:

Pleasant Grove, Utah

Work Arrangement:

In-office strongly preferred; exceptional hybrid candidates may be considered.

Employment Type:

Full-time

Compensation:

$80,000 to $100,000 base depending on experience, plus an annual performance bonus and equity. Equity is real, not symbolic. If Laurel achieves its growth and exit objectives, this position's ownership stake is intended to be a meaningful financial event for the person who holds it.

The Opportunity

Most FP\&A Analyst roles are maintenance jobs. Someone else built the model, someone else decided what to measure, and the analyst keeps the file current.

This is not that job.

Laurel is building its finance function from scratch. The models, the reporting cadence, the KPI definitions, the dashboards, the data pipelines behind them: most of it does not exist yet. The FP\&A Analyst will be in the room while it gets designed and will do a large share of the building.

The enduring mandate:

Make the numbers trustworthy, make them fast, and make them tell leadership what to do next.

About Laurel Innovations

Laurel Innovations is an AI-powered race timing, tracking, and storytelling platform that powers more than 500 endurance events annually, including premier races such as Bay to Breakers, the Surf City Marathon, the Boston 10K for Women, the Houston Half Marathon, and Run the Wharf.

Serving hundreds of thousands of athletes each year, Laurel delivers accurate race timing, real-time athlete tracking, AI-powered race storytelling, live spectator experiences, and advanced race operations.

Laurel's combined hardware and software platform is transforming how large-scale events track participants by replacing legacy RFID timing technology with patent-pending micro-checkpoints deployed throughout the course. This enables true real-time athlete tracking, richer race data, enhanced safety insights, and unprecedented operational visibility for race directors while creating more engaging experiences for athletes, spectators, broadcasters, and brand partners.

Laurel was born out of an endurance event production company co-founded by an MIT engineering PhD. After developing the technology internally and proving it across hundreds of events, the founders separated the technology business, sold the event production division, and reinvested the proceeds into Laurel to focus exclusively on scaling the platform.

With a proven technology platform, an established sales and engineering team, and rapidly growing revenue, Laurel is focused on expanding its market leadership, achieving profitability, and building toward a successful exit.

The Role

The FP\&A Analyst reports to the Head of Finance and works directly with the founders and functional leaders across sales, operations, and engineering.

This is a hands-on, build-it-yourself role at a company where the finance function is still being assembled. The successful candidate will own the recurring analytical work that leadership depends on, and will be trusted with increasing scope as they prove they can be relied on without supervision.

The person in this seat must be equally comfortable:

• Building a driver-based revenue model from a blank sheet
• Explaining to a founder why gross margin moved 300 basis points last month
• Designing a dashboard that a non-finance leader will actually open
• Chasing down a $4,000 variance until they know exactly what caused it

No task is beneath this role. The analyst who is willing to open the raw data and reconcile it line by line is the analyst who earns the right to make recommendations.

Key Responsibilities

Modeling \& Analysis

• Build and maintain the operating model connecting revenue, events, headcount, hardware deployment, expenses, and cash flow.
• Model unit economics at the event and customer level: revenue per event, cost to serve, contribution margin, payback on deployed hardware.
• Run scenario and sensitivity analysis to support pricing, contracting, and investment decisions.
• Support the Head of Finance on capital planning, runway analysis, and fundraise or transaction preparation.

Forecasting \& Planning

• Own the mechanics of the rolling forecast: update it, reconcile it to actuals, and explain what changed and why.
• Support the annual budget process and coordinate inputs from department leaders.
• Track forecast accuracy over time and improve the assumptions that keep missing.
• Build the event-level revenue pipeline forecast in coordination with sales.

Reporting \& Business Performance

• Produce the monthly reporting package: financial statements, KPI scorecard, variance analysis, and commentary.
• Build and maintain dashboards that make performance visible to the people who can act on it.
• Define and instrument the metrics that actually predict the business: revenue retention, gross margin by line, cash conversion, customer concentration, event profitability.
• Prepare board and investor materials in partnership with the Head of Finance.

Financial Operations

• Support the monthly close: reconciliations, accruals, schedules, and supporting workpapers.
• Assist with accounts receivable, accounts payable, and collections follow-up.
• Improve the underlying data quality and systems that reporting depends on.
• Help build financial records and documentation clean enough to withstand transaction diligence.

The Questions This Role Must Help Answer

• Which events and customers actually make money, and which ones only look like they do?
• What is the true cost to deploy and service a course, and how does it scale?
• Where is the forecast systematically wrong, and what assumption is causing it?
• How does rapid revenue growth affect cash timing and working capital?
• Which metrics are leading indicators, and which ones are just noise?
• What does the data say we should accelerate, change, or stop?

AI \& Technology

Laurel expects its finance team to use artificial intelligence, automation, and modern tooling to increase speed, insight, and personal leverage. An analyst here should produce the output of a much larger team.

The successful candidate should be comfortable using AI to support:

• Financial modeling and scenario development
• Data cleaning, transformation, and reconciliation
• Reporting, commentary drafting, and document review
• Process automation and workflow design
• Research and documentation

AI should augment judgment, not replace it. The analysis, the conclusions, and the accuracy remain the analyst's responsibility. Numbers that go to the founders or the board must be defensible line by line.

Who Will Thrive Here

This role suits someone who is genuinely curious about how a business works, who is bothered when a number does not tie, and who would rather build the system than inherit one.

You should expect ambiguity, shifting priorities, and periods of significant intensity. Race season does not accommodate the close calendar. If you want a predictable corporate analyst track with a defined ladder, this is not the right fit. If you want to be two seats from the founders while a finance function gets built around you, it is.

Qualifications

Required

• Bachelor's degree in Finance, Accounting, Economics, or a closely related field.
• Two or more years of experience in FP\&A, investment banking, consulting, corporate finance, audit, or a similarly analytical role.
• Advanced Excel or Google Sheets modeling skills. You should be able to build a three-statement or driver-based model without a template.
• Working knowledge of accounting fundamentals and the monthly close.
• The ability to explain a complex analysis simply, in writing, to someone who does not work in finance.
• Precision. The willingness to check your own work before someone else has to.

Preferred

• Experience at a startup, growth-stage technology company, or private equity-backed business.
• Exposure to SaaS, recurring revenue, hardware, or connected device business models.
• SQL, Python, or comparable data tooling.
• Familiarity with modern FP\&A and BI platforms.
• Experience supporting diligence, a fundraise, or a transaction.
• Genuine interest in endurance sports. Not required, but the people here care about the sport.

Why Laurel

The product is built. The market is ready for disruption. The technical and sales teams are in place. Revenue is growing rapidly. The owners are fully committed.

The FP\&A Analyst joins early enough that the work compounds. The models you build become the models the company runs on. The metrics you define become the metrics the board sees. In a three-year window pointed at an exit, the person who understands the numbers best has a path to running the function.

How to Apply

If you want to build a finance function rather than maintain one, we would like to hear from you.

Please apply directly through our LinkedIn posting:

[LINKEDIN URL]

Please include:

• Your resume.
• A brief note explaining why you are interested in Laurel and why you believe you are a strong fit (a formal cover letter is optional).

Applications are reviewed on a rolling basis, and qualified candidates may be contacted before the posting closes. We encourage early applications.

The race is on.

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