Senior Meta Ads Performance Specialist | Facebook & Instagram Advertising Expert

We are looking for a highly experienced Senior Meta Ads Performance Specialist to manage, optimize, and scale Facebook and Instagram advertising campaigns.

The ideal candidate is a performance-driven marketer with a proven track record of managing high-budget Meta Ads campaigns, improving ROAS, reducing CPA, and generating profitable growth for eCommerce brands or lead generation businesses.

You will play a key role in developing paid social strategies, analyzing campaign performance, and scaling successful advertising campaigns across multiple markets.

Responsibilities

• Develop and execute Meta Ads strategies focused on growth and profitability.
• Build, launch, and optimize Facebook and Instagram advertising campaigns.
• Manage and scale campaigns while maintaining strong ROAS and CPA targets.
• Create audience strategies including prospecting, retargeting, and lookalike audiences.
• Analyze campaign data and identify optimization opportunities.
• Conduct creative testing and A/B testing to improve performance.
• Optimize campaign structure, bidding strategies, and budget allocation.
• Implement and troubleshoot Meta Pixel and Conversions API (CAPI).
• Monitor key performance metrics and provide actionable reports.

Requirements

• 3\+ years of hands-on Meta Ads / Facebook Ads experience.
• Proven experience managing large-scale advertising campaigns.
• Experience managing $50k\+ monthly ad spend is highly preferred.
• Strong knowledge of Meta Ads Manager and Facebook advertising ecosystem.
• Advanced understanding of:
• Meta Pixel
• Conversions API (CAPI)
• Audience targeting
• Retargeting strategies
• Creative testing
• Campaign scaling
• ROAS and CPA optimization
• Experience with eCommerce, lead generation, or customer acquisition campaigns.
• Strong analytical skills and ability to make data-driven decisions.

Preferred Qualifications

• Experience working with digital marketing agencies.
• Experience managing multiple client accounts.
• Knowledge of GA4, Google Tag Manager, and attribution tracking.
• Experience scaling campaigns across international markets.

To Apply

Please provide:

• Years of Meta Ads experience.
• Largest monthly advertising budget you have managed.
• Industries and brands you have worked with.
• Examples of successful Facebook/Instagram campaigns.
• Key results achieved (ROAS, CPA improvement, revenue growth, conversion improvements).

Pay: $2,000\.00 - $3,000\.00 per month

Work Location: Remote