Senior Brand Manager

Main job duties and responsibilities:

1. Plan, organize and control the implementation of the marketing strategy to ensure the achievement of all targets in support of the brand strategy.
2. Analyze how is the brand positioned in the market regularly and crystalize targeted consumers insights along with the research department.
3. Plan, develop and monitor the brand yearly (non-members, members’ campaigns, and events \& PR calendar) along with setting the budget.
4. Set \& manage the yearly members’ initiatives along with the E-business \& membership departments.
5. Deliver financial result through analysis of the monthly sales (packages, pricing, terms of payments), delivering monthly reports.
6. Assist in forecasting the annual sales target by zone and in setting the annual pricing strategy.
7. Plan the annual marketing leads required to support achieving the sales target.
8. Develop the brand (non-members \& members’) yearly calendar of events and budget.
9. Work on developing sales promotions along with the sales team.
10. Provide monthly dashboard monitoring the brand performance and budget spent.
11. Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
12. Perform any additional tasks that might be necessary for easier workflow, within the main frame of the job’s specialty.

Job requirements:

Educational background and previous experience:

1. Suitable bachelor’s degree.
2. Minimum of 6-8 years of experience in brand management

Knowledge and Functional Skills:

1. Results-oriented and have demonstrated creativity through prior work.
2. Excellent objective-setting and analytical skills
3. Excellent interpersonal skills
4. Ability to steer a complex organization towards consistent brand communications.