CRM Lifecycle Executive

Job Description

We’re looking for a commercially minded CRM Lifecycle Executive who understands that CRM is not just about sending emails it’s a core revenue and customer growth channel.

As our Lifecycle Marketing Champion, you’ll be the driving force behind how we talk to our customers. This is your playground to experiment, optimise, and scale campaigns that crush conversion rates and supercharge long-term customer value (LTV). If you love marrying data-driven insights with creative flair to build journeys that genuinely resonate; we want you on the team.

Job Requirements

• Working experience in CRM / Lifecycle / Email Marketing, ideally in beauty, fashion or e-commerce or consumer tech
• Hands-on experience with platforms like Iterable, Braze, Klaviyo or Salesforce Marketing Cloud
• Experience executing campaigns and/or lifecycle journeys
• Understanding of how CRM drives revenue, not just engagement
• Strong ability to balance brand storytelling with conversion
• Comfortability using performance data to inform decisions
• Strong attention to detail and ability to manage multiple campaigns
• Proactive and curious; always looking for ways to improve performance

Job Responsibilities

Own Campaign Performance (Not Just Execution)

• Build and deploy multi-channel campaigns (email, SMS, push, in-app) with a clear commercial objective (conversion, revenue, retention)
• Take ownership of campaign outcomes (including performance tracking and optimisation)
• Ensure all communications are aligned to key trading moments, launches and revenue priorities

Lifecycle \& Revenue Growth

• Support and optimise key lifecycle journeys
• Identify opportunities to improve speed to first purchase, second order rate and customer frequency
• Use behavioural triggers and lifecycle signals to drive timely, relevant communication

Commercial Thinking \& Testing

• Approach campaigns with a test and learn mindset
• Run A/B tests across messaging, creative, incentives and targeting
• Balance brand and creative thinking with what will convert and drive revenue

Segmentation \& Personalisation \& the use of AI

• Execute targeted campaigns using customer data (behaviour, lifecycle stage, engagement)
• Support the development of smarter segmentation strategies using LLM to increase relevance and performance
• Work with data teams to ensure audience accuracy and performance insights are actionable

Creative/Commercial Balance

• Collaborate with creative teams to ensure messaging is both on brand and high performing
• Understand what drives engagement in beauty (product, value, education, social proof) and apply it in Lifecycle
• Be confident challenging creative where needed to ensure it delivers against commercial goals

Performance \& Insight

• Track and analyse campaign performance across key metrics and channels:

+ CTR, member sessions, conversion rate, revenue per send

+ Repeat purchase rate, retention, engagement

• Turn insights into clear actions and improvements for future campaigns and journeys

Cross-Functional Collaboration

• Work closely with E-commerce, Acquisition, ProductEng and Creative teams to align on campaigns and priorities
• Support lifecycle contribution to launches, promotions and key trading moments
• Ensure a consistent and seamless customer experience across channels

Job Benefits

Life \& Balance

• Hybrid working with 3 days in the office in central London
• Free membership to Beauty Pie\+ and further discount
• 25 days holiday \& your birthday off
• Flexible bank holidays
• Equal leave for all new parents regardless of gender or personal circumstances

Health \& Wellbeing

• Private Medical Insurance
• Menopause support
• £2,500 / $2,500 to spend on your fertility journey after 2 years of service
• 10 therapy sessions through AXA PPP
• Access to mental health support through Spill

Apply now for a chance to be part of an inspirational, international and talented team.

Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.