Organic Media Manager

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications,

AARP The Magazine

and the

AARP Bulletin

.

The

Organic Media Manager

supports the execution of marketing efforts, including search engine optimization (SEO), content performance, and social media initiatives, to help increase brand visibility and engagement. Assists with keyword research, content optimization, performance tracking, and reporting to understand what is driving traffic and audience growth. Monitors results, monitoring dashboards, and helping identify trends or issues to share with more senior team members.

Responsibilities

• Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals.
• Identifies and prioritizes SEO opportunities, including keyword optimization, page structure improvements, internal linking, and metadata refinement.
• Tracks performance metrics against KPIs and provides actionable insights. Translates search results into recommendations and related action plans.
• Collaborates closely with stakeholders and peers across the enterprise to support marketing efforts and coordinated execution.
• Stays current on search engine algorithm changes, platform updates, and industry trends, proactively adjusting strategies to mitigate risk and capture opportunity.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• Minimum 5 years of experience in organic marketing, SEO, content marketing, social media management, or digital marketing.
• Proven expertise in Search Engine Optimization (SEO), including keyword research, on-page optimization, technical SEO fundamentals, metadata management, internal linking, and content optimization.
• Experience developing and executing integrated search strategies across organic SEO and paid search (SEM), aligning initiatives with business and marketing objectives.
• Strong analytical skills with experience using web analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms to track KPIs and generate actionable insights.
• Demonstrated ability to monitor, analyze, and report on content performance, traffic trends, audience growth, and search performance metrics, translating findings into optimization recommendations.
• Experience collaborating with cross-functional stakeholders, including marketing, content, product, and business teams, to drive coordinated campaign execution and achieve business goals.
• Strong knowledge of search engine algorithms, digital marketing best practices, and emerging industry trends, with the ability to adapt strategies to maximize visibility, engagement, and performance.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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