SEO Strategist

Description

Mission and Overview

Above the Bar Marketing is a leading provider of digital marketing for lawyers and law firms. We are committed to delivering exceptional solutions to our clients and fostering long-term partnerships.

The SEO Strategist is responsible for developing and executing comprehensive SEO strategies to increase organic search visibility and drive measurable results for clients in the legal industry. This role requires expertise in keyword research, on-page optimization, technical SEO, and link building, while collaborating closely with internal teams to ensure client success.

Performance Will Be Measured By

• Client retention and revenue growth
• Organic traffic growth and keyword ranking improvements
• Client visibility within AI and LLM platforms
• Quality and consistency of SEO deliverables
• Collaboration with cross-functional teams
• Demonstrates leadership aligned with ATB values

Key Responsibilities

Keyword Research and On-Page Optimization:

• Conduct in-depth keyword research to identify high-value opportunities.
• Optimize website content (titles, meta descriptions, headers, images) for search visibility.
• This applies to new client projects - initial fulfillment as well as post-fulfillment client work.

Technical SEO

• Analyze and improve site performance (speed, mobile readiness, crawlability).
• Ensure technical elements (XML sitemaps, schema markup, indexing) are implemented effectively.

Link Building And Off-Page SEO

• Develop and execute link-building campaigns.
• Acquire high-quality backlinks from reputable and relevant sources.

Performance Analysis And Reporting

• Track and analyze SEO KPIs to measure campaign effectiveness.
• Provide clients with clear reporting and actionable insights with emphasis on lead volume and quality

Client Communication And Collaboration

• Participate in client calls to present SEO data and insights.
• Lead client discussions regarding lead volume, quality and other factors
• Work with content, strategy, and development teams to ensure SEO best practices are integrated.

Qualifications

• Bachelor’s degree or equivalent experience
• 3\+ years of SEO experience in an agency or similar setting
• Strong understanding of SEO principles and Google algorithms
• Proficiency in SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs)
• Analytical mindset with problem-solving skills
• Strong written and verbal communication abilities
• Proficiency in tools like SEMrush, GA, GSC
• Knowledge of technical, on-page, and off-page SEO
• Strong communication and analytical skills
• Experience using project tools like Monday.com and CRM platforms such as HubSpot preferred
• MS Office/G Workspace

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and career advancement
• Supportive and collaborative team environment