Retail Marketing Manager

About Ordo:

We’re Ordo, a modern, stylish, forward-thinking oral health care brand. We’ve experienced exceptional growth over the past few years and are now one of the top oral care brands in the UK. You'll find our products in most major retailers, as well as through our D2C channels and dental clinic distribution. This past year has seen continued expansion into international markets, with distribution in the US, Europe, Australia, The Middle East, and South Africa.

We’re an incredibly collaborative and creative team, dedicated to redefining oral care across the globe. Whilst we’ve already established a solid foundation, the road ahead is filled with so many opportunities to do more and do better. 2026 will see a major push in marketing and we want you to be a part of this new and exciting chapter.

The Retail Marketing Manager will be responsible for driving campaign and marketing activity from creation to execution, in line with the overall strategy and business goals.

The role will be varied and support across a broad range of channels, initiatives and markets, including retail media, social, influencer, PR, and creative roll out.

Responsibilities include:

• Developing and overseeing retail marketing campaigns and initiatives in line with the overall marketing and brand strategy, to help achieve business goals and drive brand consideration and conversion.
• Leading on research efforts across the market to help inform marketing campaigns. Managing insights surveys and sharing results with wider team to inform business decisions, campaigns and messaging.
• Briefing, developing and managing retail marketing campaign content and promotional material for use across a variety of channels.
• Communicating and coordinating with internal stakeholders and distributors regarding marketing campaigns to ensure consistent, successful and optimal execution.
• Tracking and analysing performance of campaigns and activity to measure effectiveness and optimising to ensure a sound ROI.
• Development and execution of trade marketing initiatives to support the retail promo calendar and sell thru.
• Briefing of PR agencies to ensure we’re maximising coverage of all retail marketing activity and that coverage/impressions targets are being met.
• Supporting Social and Activations Manager with Influencer, UGC and social content requirements to ensure consideration of retail marketing campaign and promo activity within the plan.
• Building and maintaining strategic relationships with retailers, agencies and key stakeholders.
• Supporting on the launch of NPD into key retailer partners and the creation of marketing plans to support it’s success across all marketplaces.
• Managing and monitoring the marketing budget appropriately.

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Essential Skills \& Experience:

• Proven experience in developing and executing successful retail marketing campaigns and initiatives.
• Strong numerical and analytical skills to make sense of marketing metrics and make informed decisions
• Excellent verbal and written communication skills
• Familiarity with the latest marketing tools and technologies
• Enjoys working in a dynamic work environment full of challenge.
• Ability to stay up to date with the latest industry trends and developments
• Strong attention to detail and outstanding organisation skills
• Ability to think innovatively and commercially.​