Manager Brand Activation Insights & Media

Purpose \& Overall Relevance for the Organization

Own and steer the execution of the Global Brand \& Category Strategy, ensuring consistent deployment throughout India, delivering all relevant Brand KPIs.

Drive an integrated approach across

Brand Activations, Consumer Insights and Media

, ensuring data-led storytelling, effective media investments, and culturally relevant brand moments.

Key Responsibilities:

Brand Activations

• Implement and support execution of the India Brand Marketing Activation calendar and plan local market initiatives
• Draft strong marketing briefs \& lead the process of agency briefings, creative development and activation roll-out for campaigns.
• Curate powerful local initiatives and brand moments - ability to translate global creative concepts for local relevance
• Support creation of marketing plans aligned to business goals and annual calendar
• Drive a pan-India strategy with focus on key cities ensuring excellence in execution and delivery against Brand KPIs
• Collaborate with Sports Marketing team to develop brand communication strategy and activation plans

Consumer Insights \& Strategy

• Lead the integration of consumer, cultural and category insights into all brand campaigns and activations
• Translate data (brand health, consumer behavior, digital signals, search trends) into actionable marketing strategies and creative inputs
• Partner with Emerging Markets (Global/Hub team) to track brand health metrics and uncover growth opportunities• Develop post-campaign learning agendas, ensuring insights are fed back into planning cycles
• Stay on top of youth culture, sneaker culture, and sport trends, identifying white spaces for the brand

Media Strategy \& Effectiveness

• Work closely with media agency to develop top and mid-funnel media strategies aligned with brand and business objectives (does not include performance marketing)
• Drive media planning inputs including channel mix, audience targeting, and budget allocation across campaigns
• Monitor and optimize media performance metrics
• Champion a data-led approach to media effectiveness, ensuring learnings translate into improved future investment

Others

• Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.
• Track \& monitor campaign performances, draft evaluation reports, drive business learnings/ROI’s for future campaigns.
• Identify brand-building areas, consumer touchpoints; bring in industry best practices and innovations in-line with the objective of Brand.
• Drive checks, monitoring/tracking standards, media trends, up-to-date global guidelines and provide timely feedback with action plans for effective market planning.
• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment.
• Implement timely roll-out of tactical campaigns to enhance the consumer reach and engagement.

Key Relationships:

• Sports Marketing \& Communities
• Social, PR \& Newsroom team- External, EM \& Global
• Regional / HUB- BU Head \& Activation Managers
• Product/category Team
• NPT \& Finance Team
• Digital \& CRM Managers
• Omni Channel Team

Knowledge, Skills and Abilities

:

• Strong understanding of the full marketing ecosystem (brand, media, digital, activations, PR)
• Ability to combine data, insights and creativity into impactful storytelling
• Strong understanding of media planning, buying principles and performance metrics• Experience working with consumer insights and brand tracking tools
• Project management of integrated marketing campaigns
• Strong collaboration and stakeholder management skills
• Experience working with influencers, athletes, or cultural creators
• Ability to operate in a fast-paced, multi-stakeholder environment
• Strong creative judgment and attention to detail

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business/Marketing with 8–10 years of experience
• Strong experience across

brand marketing, media strategy and consumer insights

• Background in integrated campaigns, content and activations preferred
• Strong analytical skills with ability to translate data into strategy
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)• Passion for sports, culture and sneaker ecosystem