Brand Manager

Job Description

We're seeking a passionate and dynamic Brand Manager to join our Marketing team in creating and fostering consumer demand for the LEGO Group by converting consumer, shopper and market insights into compelling, creative, and innovative marketing initiatives.

Come and join us to play a central role in the marketing team as the product expert for your portfolio. You will also handle event responsibilities and be accountable for driving performance aligned with key success metrics!

No relocation assistance is offered for this position.

Core Responsibilities

• Be the product and audience expert for an assigned portfolio and occasion campaigns
• Develop and execute innovative marketing plans, grounded in insights that drive brand equity and build active consumers
• You will have a “one team” attitude collaborating with a variety of functions across Marketing, Sales, Operations and Business Intelligence, to ensure alignment with audience strategies and achievement of objectives
• Review competitors' activity and changing market needs to facilitate adjustments to audience strategies when needed
• Develop and implement media strategies (both traditional and digital) and PR strategies, collaborating directly with agency partners
• Drive promotional planning with the key account managers and trade marketing team
• Input into the BU strategy development, objective setting process and consumer communications planning
• Feed into pricing and lead assortment for the assigned portfolio
• Be an active member of the Brand Marketing Network for respective themes and audiences
• Prepare for and present theme assortment and supporting marketing activities at key selling-in and collaboration meetings throughout the year
• Lead consumer sales recommendations for your audience portfolio, which includes monthly forecasting and active participation in the S\&OP planning process
• Weekly analysis and evaluation of theme and product performance. Work collaboratively across all functions to identify and implement short term tactics to improve performance as required
• Have a continual improvement mentality; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks
• Plan and run budgets related to multiple brands and marketing campaigns, focusing on marketing effectiveness

Play your part in our team succeeding

This role is part of the SMTR Marketing Organization, which includes Brand Marketing, Digital Marketing, Trade Marketing, Events \& PR and Marketing Investment Planning, all reporting to the Head of Marketing.

Do you have what it takes?

• In-depth consumer goods experience with a track record in brand or product management
• High level of marketing understanding and commercial competence
• Experience driving brand growth and health metrics
• Excellent communication and presentation skills
• Strong analytical skills with a proficiency in using data to drive business results
• Positive and effective team-player, with experience working cross-functionally to bring plans to life
• Time management skills with the ability to prioritize
• Curious about learning, with a growth mentality
• Passionate about the brand

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave

• We offer enhanced paid leave options for those important times.

Insurances

– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

• We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

– We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

• We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

• When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.