Brand & Marketing Designer

About Upserve:

Upserve is rebuilding the restaurant POS platform for independent full-service restaurants. Restaurants today are navigating rising labor costs, staffing shortages, operational complexity, and increasing pressure from fragmented technology systems. Generic retail POS systems are not built for the realities of hospitality operations. Upserve helps independent restaurants improve service, increase revenue per table, and run more efficient operations through restaurant-native POS, payments, reporting, guest intelligence, and operational workflows designed specifically for hospitality.

We are rebuilding our go-to-market organization with a focus on:

● operational excellence

● modern brand positioning

● measurable pipeline generation

● scalable growth

The Role:

Upserve is seeking a Brand \& Marketing Designer to help shape and elevate the company’s visual identity across all customers and go-to-market touchpoints.

This role is responsible for:

Designing, marketing campaigns, sales collateral, website assets, social creative, event materials, product marketing visuals, and customer storytelling content.

The ideal candidate combines:

Strong visual design fundamentals, modern B2B SaaS marketing sensibilities, and the ability to create work that feels authentic to restaurant operators and hospitality culture.

This role works closely with

:

Marketing, Sales, Product Marketing, Customer Success, and external creative partners to create a cohesive, scalable brand experience.

What You’ll Own:

Brand Identity \& Visual Consistency:

● Help evolve and maintain Upserve’s visual identity across digital, sales, event, and customer-facing materials

● Ensure consistent application of typography, color systems, layouts, photography, and brand standards

● Support ongoing refinement of the Upserve brand system as the company scales

Sales \& GTM Creative:

● Design high-impact sales and marketing materials including pitch decks, one-pagers, battlecards, case studies, ROI calculators, and trade show collateral

● Help create visually compelling materials that support pipeline generation, competitive positioning, and sales conversion

Website \& Digital Marketing Design:

● Design and optimize landing pages, paid ad creative, email graphics, website assets, and conversion-focused digital experiences

● Partner with Marketing and RevOps to improve website engagement, conversion rates, and campaign performance

Customer Storytelling \& Hospitality Visuals:

● Help develop authentic customer storytelling assets including restaurant photography, testimonial graphics, customer videos, and social content

● Create visuals that reflect the realities and energy of hospitality operations

● Avoid generic SaaS or stock-heavy aesthetics in favor of authentic restaurant environments

Social Media \& Content Design:

● Design visual assets for social campaigns, webinars, newsletters, blogs, and thought leadership content

● Support brand visibility and audience engagement across owned channels

Event \& Field Marketing Design:

● Create visual assets for trade shows, partner events, restaurant conferences, and field marketing activations

● Design booth graphics, signage, swag concepts, presentation visuals, and experiential branding elements

Cross-Functional Collaboration:

● Partner closely with: Marketing, Product Marketing, Sales, RevOps, and Customer Success

● Collaborate with external freelancers, agencies, photographers, and video teams as needed

● Help translate GTM strategy into visually compelling execution

What Success Looks Like:

Within the first 6–12 months, this leader will:

● Help modernize and strengthen the Upserve visual brand

● Improve quality and consistency of GTM creative assets

● Support measurable improvements in campaign engagement, website conversion, and sales enablement effectiveness

● Create authentic restaurant-centric visual storytelling

● Establish scalable design systems and workflows

● Elevate Upserve’s market perception across digital and physical touchpoints

***Qualifications Required*

:**

● 3–6\+ years of brand, marketing, or visual design experience

● Strong portfolio demonstrating marketing campaigns, brand systems, digital design, and sales enablement assets

● Strong proficiency with Figma, Adobe Creative Suite, and modern design workflows

● Strong understanding of typography, layout, visual hierarchy, and digital marketing creative

● Ability to manage multiple projects and deadlines in a fast-moving environment

Preferred Qualifications:

● Restaurant, hospitality, SaaS, fintech, payments, or SMB technology experience

● Experience designing for demand generation, B2B SaaS marketing, or sales-led organizations

● Familiarity with Marketing automation tools, Salesforce, social ad creative, and presentation design

● Experience collaborating with photographers, video teams, or event production vendors

Ideal Candidate Profile:

The strongest candidates will:

Combine strong creative instincts with business and marketing awareness, thrive in collaborative, fast-moving environments, and genuinely enjoy creating work that feels authentic and human.

We are looking for someone who:

Understands how design influences pipeline and perception, can balance speed with quality, and appreciates the visual culture of hospitality and restaurants. This is not a purely brand-theory role.

This role is focused on:

Execution, storytelling, GTM impact, and creating a modern, differentiated market presence.

Why This Role is Worth Your Time:

$95,000- $115,000 base salary (DOE)

Health insurance, 401k, PTO, etc.

Disclaimer: Responsibilities may evolve as Upserve grows—flexibility is key. This position is part of LinkedIn’s Full-Service Hiring beta program and is open to candidates performing services in the U.S. (excluding AK, HI, NV, SC, and WV). We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.