Content Specialist

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Content Strategist is responsible for executing SEO-driven content strategies in support of large-scale, multi-location client programs. This role focuses on creating, optimizing, and governing search-focused content that improves discoverability, supports lead generation, and aligns with brand standards across digital properties.

The Content Strategist will also leverage AI-assisted tools to generate and refine content recommendations at scale, using human judgment to ensure accuracy, originality, and alignment with brand and compliance standards.

Working closely with SEO, technical, analytics, and client stakeholders, the Content Strategist delivers scalable content solutions across websites, local landing pages, and online business listings. This role emphasizes search performance, operational consistency, and adherence to defined brand and compliance guidelines while improving user experience at scale.

KEY OUTCOMES \& RESPONSIBILITIES

Key Outcome: SEO Content Program Execution: Effectively manage client content and listings to support brand awareness, lead generation, and digital presence.

• Execute SEO content initiatives across multi-location and multi-market client programs. Manage and optimize website content and online business listings to ensure accuracy, consistency, and search visibility.
• Implement content updates using repeatable processes and templates to support scalability and efficiency.
• Maintain alignment with client brand guidelines, content standards, and approval workflows.
• Support performance goals related to local discoverability, engagement, and lead generation.
• Use AI-assisted tools to accelerate content ideation and draft recommendations across high-volume programs, while maintaining quality controls and editorial standards.
• Develop scalable content suggestion frameworks, including repeatable prompts, templates, and QA checkpoints that support consistent output across markets and locations.

Key Outcome: Account Strategy: Develop and implement strategic, search-optimized content tailored to client’s goals and target audience.

• Develop and execute search-driven content strategies aligned to client goals and audience intent.
• Conduct keyword, SERP, and competitive research with a focus on local and service-based search behavior.
• Write and optimize search-friendly content for web pages, local landing pages, and business descriptions.
• Apply keyword insights to create high-performing, scalable content that balances relevance and consistency.
• Partner with SEO and analytics teams to refine content based on performance data and testing insights.

Key Outcome: Interdepartmental Collaboration: Work cross-functionally to ensure content aligns with technical, brand, and strategic goals.

• Collaborate cross-functionally to ensure content aligns with technical requirements, brand standards, and strategic objectives.
• Incorporate stakeholder feedback efficiently while maintaining content accuracy and consistency.
• Maintain documentation and version control for content updates across client programs.
• Ensure all content follows defined review, approval, and publishing processes.

QUALIFICATIONS

Required:

• Bachelor’s degree in Marketing, Advertising, Communications, English or equivalent work experience
• Minimum of 3 years’ experience supporting SEO content initiatives, preferably within an agency or enterprise environment
• Working knowledge of search engine optimization practices
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
• Google Analytics certification

Preferred:

• Experience bringing strategic plans to execution
• Google Adwords certification
• Agency experience

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT \& PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000-$66,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment