Category Marketing Manager

Role Overview

The Category Marketing Manager will drive growth, positioning, and profitability of assigned product categories within the edible oils \& fats portfolio. This role requires a strong blend of consumer understanding, trade insight, and execution capability to build brand preference and increase market share across retail, modern trade, and HORECA channels.

Key Responsibilities

Category Strategy \& Growth

• Develop and execute category growth plans aligned with overall business objectives
• Identify opportunities across product segments (premium oils, health-focused variants, bulk packs, etc.)
• Monitor category performance and implement corrective actions to meet revenue and margin targets

Brand \& Product Management

• Manage end-to-end lifecycle of products within the category
• Lead new product launches including positioning, pricing, and go-to-market strategies
• Ensure consistent brand messaging across all touchpoints

Market \& Consumer Insights

• Analyze market trends, competitor activity, and consumer behavior
• Translate insights into actionable strategies to drive demand and differentiation
• Identify emerging trends such as health-conscious consumption, organic products, and value packs

Trade Marketing \& Channel Development

• Work closely with sales teams to design and execute trade marketing initiatives
• Develop promotions, in-store activations, and visibility plans for modern trade and general trade
• Support HORECA channel strategies with tailored product offerings and campaigns

Pricing \& Profitability

• Develop pricing strategies based on market dynamics and cost structures
• Monitor margins and ensure optimal product mix to maximize profitability

Digital \& Campaign Management

• Plan and execute integrated marketing campaigns across digital and offline channels
• Collaborate with agencies for content, branding, and campaign execution
• Track campaign performance and ROI

Cross-functional Coordination

• Liaise with supply chain, sales, and finance teams to ensure alignment
• Manage product availability, forecasting, and inventory planning

Key Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 5–10 years of experience in FMCG marketing, preferably in food/edible categories
• Strong understanding of retail dynamics (modern trade, general trade, and HORECA)
• Proven track record in category management and brand growth
• Strong analytical and strategic thinking skills
• Experience in product launches and campaign management
• Ability to work in a fast-paced, target-driven environment

Preferred Experience

• Exposure to edible oils, dairy fats, or food commodities
• Experience in GCC/Middle East markets is a plus
• Familiarity with health-focused or premium FMCG segments

Key Skills

• Category Management
• Brand Strategy
• Market Analysis
• Trade Marketing
• Pricing Strategy
• Consumer Insights
• Communication \& Stakeholder Management