Retail Marketing Manager - CPG

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Job details:

Remote, Equity, Base \+ Bonus,

This Jobot Job is hosted by: Dylan Currier

Are you a fit? Easy Apply now by clicking the "Easy Apply" button

and sending us your resume.

Salary: $100,000 - $120,000 per year

A bit about us:

My client is a fast-growing, mission-driven CPG brand dedicated to helping people live healthier, feel more energized, and achieve their fitness goals. With a rapidly expanding product portfolio and increasing retail presence, we are entering an exciting phase of growth—launching new products, expanding into new retail partners, and scaling our impact. While we’re growing quickly, we still operate with the agility, creativity, and scrappiness of a startup.

Why join us?

Be part of a high-growth brand making a meaningful impact on people’s health and wellness

Play a key role in shaping retail strategy during a critical growth phase

Work in a dynamic, entrepreneurial environment with high visibility and ownership

Opportunity to grow alongside the company as we scale

Job Details

Position Overview

We are seeking a dynamic and strategic Retail Shopper Marketing Manager to lead the development and execution of shopper-focused marketing initiatives across key retail partners. This role will be critical in driving brand awareness, trial, and conversion at the point of purchase—both in-store and online.

The ideal candidate thrives in a fast-paced, entrepreneurial environment and brings a strong understanding of shopper behavior, retail media, and omnichannel activation. You will work cross-functionally with Sales, Brand Marketing, and external retail partners to bring compelling programs to life that win at the shelf and drive measurable growth.

Key Responsibilities

Shopper Marketing Strategy

Develop and execute shopper marketing strategies that align with brand priorities, product launches, and retail expansion goals

Translate brand positioning into compelling retail activations that drive conversion and basket size

Retail Activation \& Execution

Lead the planning and execution of in-store and online campaigns, including displays, promotions, sampling, and retail media

Partner with retailers on co-marketing opportunities, seasonal programs, and exclusive launches

New Product \& Retail Launches

Support go-to-market strategies for new product launches across retail channels

Develop launch toolkits and activation plans tailored to specific retail partners

Retail Media \& Digital Integration

Manage and optimize retail media investments (e.g., sponsored search, display, retailer platforms)

Ensure cohesive omnichannel experiences across in-store, eCommerce, and digital touchpoints

Cross-Functional Collaboration

Work closely with Sales to align on account priorities and retailer strategies

Partner with Brand and Creative teams to ensure consistency and effectiveness of messaging

Coordinate with Operations to ensure executional feasibility

Performance Tracking \& Insights

Analyze campaign performance and shopper data to generate actionable insights

Continuously optimize programs based on ROI, sales lift, and shopper engagement metrics

Qualifications

4–7\+ years of experience in shopper marketing, trade marketing, or retail marketing within CPG or a related industry

Proven track record of executing successful retail programs and product launches

Strong understanding of retail landscapes (e.g., grocery, mass, specialty, fitness/wellness)

Experience with retail media platforms and omnichannel marketing strategies

Highly analytical with the ability to translate data into actionable insights

Excellent project management and cross-functional collaboration skills

Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment

What We’re Looking For

A builder who thrives in startup environments and enjoys creating structure from scratch

A strategic thinker who can also roll up their sleeves and execute

A consumer-obsessed marketer with a passion for health, wellness, and fitness

A collaborative partner who can influence across internal teams and external stakeholders

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

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