Search Engine Optimization Specialist

Company Description

Selfcraft Media is a full-service digital marketing agency specializing in systematic, results-driven strategies for clients across diverse industries. The team focuses on crafting cutting-edge marketing solutions tailored to each client’s unique goals and target audience. By combining influential digital marketing skills with data-backed insights, Selfcraft Media designs personalized campaigns that drive measurable growth. The agency values innovation, collaboration, and long-term client partnerships, creating an environment where marketing professionals can refine and expand their expertise.

Role Description

The Search Engine Optimization Specialist role is a full-time, on-site position based in Rajkot. This role is responsible for planning, implementing, and managing SEO strategies to improve organic search visibility and drive qualified traffic to client websites. Day-to-day tasks include conducting keyword research, performing detailed SEO audits, optimizing on-page elements, and monitoring performance using web analytics tools. The specialist will also execute link-building initiatives, collaborate with content and development teams to ensure SEO best practices, and prepare regular performance reports and recommendations. The role involves staying current with search engine algorithms and industry trends to continuously refine strategies and deliver strong results for clients.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize content, metadata, and site structure.
• Candidates should possess practical experience in SEO Audits to assess technical, content, and structural issues affecting search performance.
• Candidates should possess skills in Link Building to develop ethical, high-quality backlink strategies that enhance domain authority.
• Candidates should possess proficiency in Web Analytics to track, interpret, and report on SEO performance metrics and user behavior.
• Candidates should possess familiarity with common SEO and analytics tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms).
• Candidates should possess strong analytical and problem-solving abilities, with attention to detail and the capacity to manage multiple projects.
• Candidates should possess effective written and verbal communication skills to collaborate with cross-functional teams and present insights clearly.
• Relevant experience in digital marketing or SEO, and a degree or certification in marketing, communications, information technology, or a related field, are beneficial.

How to apply?

Interested candidates can directly send their resume on - 7878757900\.