Senior Public Relations Manager

Position Overview

: Under the general direction of Collins \+ Co.’s executive leadership team, the Senior PR Manager will lead and support strategic media relations efforts for a roster of Collins \+ Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins \+ Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins \+ Co. interns and future employees.

Key Responsibilities:

Public Relations \+ Media Strategy

• Responsible for account and relationship management of PR clients.
• Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients.
• Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends.
• Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage.
• Monitor industry news and identify newsjacking opportunities to position clients as thought leaders.
• Identify, draft, and manage award submissions and thought leadership efforts – including op-eds, bylines, and speaking opportunities.
• Own client relationships, acting as the primary point of contact for PR and media relations efforts.
• Lead and support crisis communications efforts, serving as a trusted strategic advisor to clients during high-stakes situations – developing messaging, coordinating rapid response, and managing media inquiries to protect and preserve brand reputation.
• Manage account hours, client budgets, and team bandwidth across accounts you lead, ensuring resources are allocated effectively and work is delivered on time and within scope.
• Oversee social media messaging across channels for assigned clients, ensuring brand voice is consistent, content is purposeful, and communications are integrated with broader PR efforts.
• Own reporting and analytics for PR and integrated accounts, tracking key performance metrics, media coverage, and campaign results – translating data into actionable insights and presenting findings to clients on a regular cadence.

Collaboration \+ Leadership

• Work closely with Collins \+ Co.’s leadership team and clients to align PR and social media strategies with business goals.
• Oversee and mentor junior team members, providing guidance and support in PR and social media best practices.
• Collaborate with the design team to develop visually compelling content that enhances brand storytelling.
• Support public relations and marketing efforts such as on-site events, media interviews, and promotional activations.
• Identify and pitch new business opportunities to expand Collins \+ Co.’s client portfolio.

Qualifications:

• 5\+ years of experience in public relations and social media management. Please note any industry experience in commercial real estate/development, hospitality, nonprofit, and product launch.
• Proven ability to create and execute successful, innovative PR campaigns.
• Bachelor’s degree in communications, journalism, or related field
• Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts.
• Strong writing skills with the ability to craft compelling pitches, press releases, and short-form copy.
• Customer-focused with a client-centric mindset, excelling in a fast-paced, deadline-driven environment.

Must be based in the Baltimore or DC metro region with reliable transportation

Benefits:

• Empowered PTO for work-life balance.
• Annual bonus based on performance.
• Remote-friendly work environment with regular on-site client meetings in Baltimore or DC.
• Health, vision, and dental insurance.
• STD, LTD and life insurance.
• Simple IRA plan with 3% company match.
• Eight (8) weeks fully paid parental leave.
• Commission opportunities for securing new business.
• Cell phone credit.

Join a rapidly growing, female-owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling, we’d love to hear from you!

Salary Range: $70,000- $80,000

The salary range above is an estimate. The candidate's final offer will reflect qualifications, location and current market conditions.