Content Creator

About Mode Mischief Studios

This is a unique opportunity to join the Mode Mischief team as we continue to grow in the retail and ecommerce space. Whilst expanding our online presence and collaborating with inspiring partners, our commitment to creativity, community, and authenticity remains at the forefront of what we do.

We're seeking a Content Creator based at our New York store to lead the storytelling and creative expression behind Mode Mischief Studios' social and digital channels. This role is built for someone who blends creative instinct with strategic insight - someone who understands how to translate brand identity into meaningful, high-performing content that builds connection and drives growth, while also showing up as a reliable, hands-on member of the in-store team.

Role Overview

You'll take primary ownership of Mode Mischief Studios' organic content strategy, bringing our brand voice to life across social platforms and cultivating a global community that feels connected and inspired. From concept to execution, you'll craft engaging, visually led content, stay ahead of trends, and collaborate closely with the marketing team to align social storytelling with key campaigns and brand moments. Alongside this, you'll play an active role in the day-to-day running of the New York store - opening and closing with confidence and ensuring the floor is set to brand standard at all times.

Key Responsibilities

Content Strategy \& Creation

• Plan, create, and schedule quality, relevant content across Instagram, TikTok, Pinterest, Youtube and Linkedin, that aligns with brand vision, voice and identity.
• Maintain a day-to-day content calendar aligned with the marketing strategy, including brand campaigns, product launches, and additional brand moments.
• Create content in line with overarching marketing strategy and follow briefs to produce considered and strategic content.
• Create captions and copy for all creative assets (reels, stories, grid posts, carousels, and TikToks).
• Strategically plan, create and direct content during brand moments, such as events, pop ups, pinterest moments and photoshoots.
• Creative reactive content based on trend or major brand moments to maintain cultural relevance.
• Regularly updating media channels including email marketing campaigns, UGC programs, and paid/organic assets. Not limited too capturing and creating content to fuel these channels
• Oversee, managing and repost UGC working closely with creators and customers.

Community \& Engagement

• Actively engage with the Mode Mischief community through comments, DMs, tagged content, and interactive stories.
• Identify and nurture authentic creator and customer relationships to strengthen community loyalty.
• Lead day-to-day management of UGC sourcing, approval, and repurposing.
• Support influencer collaborations. From outreach and briefing to content approvals and performance tracking.
• Monitor and respond to social sentiment, ensuring the brand maintains a personable, authentic voice.
• Stay up to date with industry trends

Innovation \& Brand Development

• Stay across cultural and social media trends, algorithm chaKey Responsibilities
• Content Strategy \& Creation
• Plan, create, and schedule quality, relevant content across Instagram, TikTok, Pinterest, YouTube, and LinkedIn, aligned with brand vision, voice, and identity.
• Maintain a day-to-day content calendar aligned with the marketing strategy, including brand campaigns, product launches, and key brand moments.
• Create content in line with the overarching marketing strategy and follow briefs to produce considered, strategic output.
• Write captions and copy for all creative assets — reels, stories, grid posts, carousels, and TikToks.
• Produce reactive content based on trends or major brand moments to maintain cultural relevance.

Community \& Engagement

• Actively engage with the Mode Mischief community through comments, DMs, tagged content, and interactive stories.
• Identify and nurture authentic creator and customer relationships to strengthen community loyalty.
• Monitor and respond to social sentiment, ensuring the brand maintains a personable, authentic voice.

In-Store Operations

• Open and close the New York store, including unlocking and securing the premises and managing the alarm system.
• Set up the sales floor each morning to brand standard and complete end-of-day pack-down.
• Contribute to a well-presented, well-run store environment that reflects the Mode Mischief brand experiences, and emerging content formats.
• Experiment with new creative ideas, platform features, and storytelling techniques.
• Support retail and pop-up activations with content capture and event coverage.
• Collaborate with cross-functional teams (design, product, customer service) to ensure content reflects launches, restocks, and customer feedback.
• Assist in developing social campaigns that amplify brand values, partnerships, and collaborations.
• Maintain an organised content library of campaign and UGC assets.