Growth Marketing Manager

About Us

We stand as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don't just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

Here, you'll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you're ready to be part of a brand that's more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary

• The Growth Marketing Manager will own the end-to-end performance of the e-commerce business, with full accountability for the website as a revenue-driving channel within our healthcare DTC (direct-to-consumer) business.
• This role is responsible for managing and optimizing the entire on-site customer journey - from landing through conversion and retention - with direct ownership of key metrics including conversion rate (CVR), average order value (AOV), revenue per session, and customer lifetime value (LTV).
• Working in a fast-paced, early-stage environment, this individual will act as the GM of the website experience, partnering cross-functionally to drive growth, improve performance, and deliver a best-in-class customer journey.

Website Ownership \& Business Performance

• Own the website as a core business channel, with accountability for revenue, conversion, and customer experience
• Manage and optimize the full funnel (landing page → PDP → cart → checkout → post-purchase)
• Identify and execute opportunities to improve site performance, usability, and monetization

Growth Strategy \& Optimization

• Own and optimize key performance metrics including CVR, AOV, revenue per session, and repeat purchase rate
• Develop and execute a structured testing roadmap (A/B testing, UX improvements, offer optimization)
• Continuously analyze performance and prioritize high-impact growth initiatives

Monetization \& Offer Strategy

• Own pricing, promotions, bundling, and subscription strategies to maximize AOV and LTV
• Test and refine merchandising and offer strategies to drive incremental revenue

Lifecycle Marketing (Email \& SMS)

• Own lifecycle strategy across key customer touchpoints:

+ Welcome flows

+ Abandoned cart

+ Post-purchase engagement

+ Replenishment and subscription

• Drive retention, repeat purchase rate, and LTV through data-driven lifecycle programs

Performance Analysis \& Insights

• Monitor and analyze core business metrics (CVR, AOV, LTV, retention, revenue per session)
• Translate data into actionable insights and clear priorities
• Ensure accurate tracking, attribution, and reporting in partnership with analytics

Cross-functional Leadership

• Partner closely with:

+ Brand team on messaging and creative

+ Paid media teams to align acquisition and landing experiences

+ E-commerce/engineering teams to implement site improvements

• Act as the central owner of the on-site experience across all touchpoints

Requirements

• Bachelor's degree in marketing, business, or related field
• 5-8 years of experience in DTC, e-commerce, or growth marketing roles
• Required: Hands-on experience owning or scaling a healthcare DTC (direct-to-consumer) business
• Proven track record of driving revenue through website optimization and funnel ownership
• Strong understanding of e-commerce funnels, conversion optimization, and on-site merchandising
• Experience with A/B testing and performance optimization
• Experience with lifecycle marketing platforms (e.g., Klaviyo)
• Proficiency in analytics tools (e.g., GA4) and data-driven decision making
• Experience in regulated categories (e.g., health, wellness, supplements, or telehealth) strongly preferred
• Strong cross-functional leadership and ownership mindset