Marketing Manager

Marketing Manager

Company Overview

The company is a UK-based technology startup building software to help financial institutions deploy, manage and govern machine learning models in regulated environments. Its platform supports teams working with complex AI systems by improving transparency, control and collaboration across the model lifecycle. The company works closely with both technical and commercial stakeholders to help translate advanced machine learning into trusted, production-ready capabilities within financial services.

Role Overview

This role will be the first dedicated marketing hire, operating as a marketing strategist and generalist. The Marketing Manager will help shape what “marketing” means within a successful and fast-scaling startup, owning scope, priorities and processes in true builder mode.

Key Responsibilities

• Be the first core marketing hire, operating as a marketing strategist and generalist, helping shape what “marketing” means in a successful and fast-scaling startup
• Own marketing scope, priorities and processes in true builder mode
• Own and evolve the brand by clarifying positioning and narrative, building and extending brand architecture, and ensuring consistency across all touchpoints
• Ensure brand consistency across website, decks, GTM enablement, and online and offline campaigns
• Partner closely with product and design to translate a complex technical product into clear, compelling stories and creative representation, including visuals, motion, messaging and product marketing inputs
• Drive revenue-supporting marketing for long, high-consideration enterprise sales cycles rather than high-volume self-serve motions
• Execute ABM-style efforts, events and field marketing, and develop materials that help tip deals over the edge
• Develop audience-specific messaging for distinct buyer types, such as technical AI innovation teams at large banks and non-technical financial buyers at smaller boutiques
• Ensure the product story lands for both technical and non-technical audiences
• Support expansion and market or vertical growth by creating campaigns for new geographies such as APAC and the US
• Tailor messaging by segment, such as hedge funds versus large banks
• Leverage partnerships, customer proof points and product usage insights

Skillset

• Comfort with ambiguity and autonomy, with the ability to test, iterate and build structure from scratch in an unstructured, early-stage function
• Strong brand and storytelling craft, including positioning, narrative and creative direction that can scale across channels and sales collateral
• Ability to market complex, technical products by translating depth into clarity without dumbing it down
• Strong product marketing instincts
• B2B enterprise and ABM mindset, with an understanding of how marketing influences deals through trust, presence, events and tailored messaging rather than direct attribution
• Cross-functional collaboration skills, with the ability to work closely with leadership and partner tightly with product, design, GTM teams and external agencies or contractors