Digital Marketing Coordinator

Digital Marketing Coordinator

Reports to:

Head of Marketing

Who We Are

At Rayne Nutrition, we're driven by a simple yet powerful guiding philosophy: pets deserve the best nutrition possible. That's why we're dedicated to developing whole food ingredients, minimally processed diets for dogs and cats that help them thrive and live longer, healthier lives.

Rayne Nutrition’s leadership team has spent decades transforming animal health. Having founded and led companies that changed how the industry operates — including Hill's, Freshpet, Red Bank Veterinary, Trupanion, and others. Now, they've teamed up at Rayne to make a difference in a new way: through nutrition designed specifically for the unique needs of dogs and cats.

Our purpose is to provide the best pet nutrition products possible.

Join the Pack/Colony: Digital Marketing Coordinator

The Rayne marketing team is growing! We are looking for an effective, organized, and creative Digital Marketing Coordinator to join the pack. This role is responsible for maintaining Rayne’s digital assets and tracking data across e-commerce, email, and digital channels, while regularly partnering with our Social Media Coordinator on collaborative projects.

Working closely with the Head of Marketing, you will drive email strategy and website administration, owning campaigns and ensuring our site is accurate and high-performing. You will also serve as a key point of contact for technical issues, ensuring they are escalated and resolved promptly.

Key responsibilities include copywriting, e-commerce support (Shopify and ReCharge), digital asset management, and email design. The ideal candidate is a highly organized, creative thinker with strong experience in email and e-commerce marketing—all driven by a deep passion for pet health.

How You’ll Make An Impact

• Email Management:

Create, maintain, and improve automated email flows and lifecycle campaigns; design and deploy ad hoc email campaigns for brand announcements, product updates, and sales promos. Issue/manage survey flows and feedback requests.

• Website Admin:

Field and triage internal website issue reports; communicate and track technical bugs through to resolution with the external DevOps team.

• Sales Support:

Keep Linktree and sales landing pages up to date and tailored to specific events and initiatives

• Digital Asset Management:

Organize and maintain all digital collateral to ensure assets are easily accessible for internal departments.

• E-Commerce Maintenance:

Manage product pages within Shopify, ensuring all product images, descriptions, and inventory availability are accurate and up-to-date.

• Product Info Management:

Partner with our staff Veterinarian to ensure all diet/product pages remain current, accurate, accessible, and active on the website.

• Cross-Platform Integrations:

Manage relevant connections within tech stack including data collected and shared between Klaviyo, Shopify, and ReCharge.

• Blog Management:

Create, publish, and maintain editorial content for the Rayne blog in partnership with the Social Media Coordinator.

• Reporting \& Analytics: Collect and analyze performance data across all digital platforms to provide actionable insights that inform future marketing strategies.

Additional Responsibilities

• Occasionally assist with content creation and copywriting for social media as needed
• Support subscription messaging
• Assist with Rayne Marketing storefront (dropshipping) operations as needed
• Support SEO initiatives and assist agency partner in paid ad campaigns as needed.
• Identify potential philanthropy partners and opportunities.

The Ideal Candidate Has These Qualities:

• Intellectual curiosity and an innovative spirit.
• Uncompromising integrity, empathy, and compassion.
• Elite organizational skills:

You have a system for everything and always know exactly where to find

that

file.

• Highly efficient and process-driven:

You know how to prioritize a complex workload and create streamlined workflows.

• Shopify experience:

You are comfortable using Shopify in at least a basic capacity, including updating product pages, discount creation, pulling customer data, and manual order creation.

• Klaviyo and Canva proficiency:

You have experience and strong proficiency with these essential tools.

• Stellar copywriting skills:

Crafting compelling newsletters and engaging email copy is second nature to you.

And you don’t rely on AI to do the writing for you.

• Eye for design and great aesthetic taste:

You can craft appealing, engaging email campaigns, even with dense or technical subject matter.

• Zero ego! None! Really!

You’re a true collaborator who is excited to win as a team.

Bonus Points For:

• Certainly not required, but awesome if you’ve got experience working within the pet industry

(double points if within the veterinary industry)

• Basic design skills:

You’re not a whole graphic designer, but you have strong proficiency in Canva (or similar)

• Video editing experience:

You can pull clips from a longer video and add branding to share via email or host on a website.

• Familiarity with ReCharge or other subscription platforms
• Sourcing and Merch experience:

You’ve dipped your toes into dropshipping, merch sourcing, or procurement.

• Research and brainstorming nerd:

You LOVE digging into the “why” behind subjects and get a thrill from a good brainstorming session!

• HTML Literacy:

You don’t need to be a coding master, but if you can do the basics, that’s great!

The Rayne Difference – Our Benefits

• $65,000 - $75,000 depending on experience
• Rewarding bonus scheme
• Stock options that could be life changing
• Comprehensive healthcare, dental, and vision
• Optional health savings accounts
• 401(k)
• 160 hours of paid vacation
• Flexible, remote working
• Opportunity for occasional travel (team meetings, industry events)
• Must be able to live, work, and travel in the US

Why Rayne?

We’re a fast growing, dynamic, high-performing company with a culture where we help each other succeed personally and professionally. We care deeply about pets, their owners and the veterinary community.

Equal Employment Opportunity Statement

Rayne Nutrition is an equal opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit

Know Your Rights

.

Reasonable Accommodations

Rayne Nutrition complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

[email protected]

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Ready to apply?

We're eager to meet you!

Complete this brief questionnaire and attach your resume to apply.

Portfolio not required but encouraged!