Demand Generation Manager

Demand Generation Manager

Marketing Department

Location:

Nashville, TN (potential monthly travel)

Employment type:

Full-time

Reports to:

Chief Marketing Officer (CMO)

Salary range:

Based on experience

Company Overview

Since 2001, nearly 400 financial institutions have generated billions in new revenue from deposit and account growth and fee income utilizing our retail and SMB checking solutions. With data-driven decision-making based on our proprietary analysis combined with modern value-added products employing dynamic pricing, we are the leading provider of retail and SMB checking solutions in the market.

Mission:

To be the go-to resource for retail banking (consumer and SMB) analytics, strategy, and product performance - growing and optimizing deposits, fee revenue, customer/member relationships and primacy utilizing:

• Data analytics combined with actionable analysis/recommendations
• Modern innovative solutions that generate recurring revenue
• Supportive marketing and business development advice and deliverables
• Insightful performance reporting

Core Values:

Execution over Perfection \| Can-Do Attitude \| Collaboration \| Transparency \| Customer Obsession

Role Summary

The Demand Generation Manager is a senior marketing professional responsible for leading the end-to-end planning, execution, and optimization of multi-channel marketing campaigns that drive brand awareness, pipeline growth, and revenue generation. This role serves as the operational hub for campaign activity at StrategyCorps—managing the campaign pipeline, aligning cross-functional teams, and ensuring every initiative is executed with precision and measurable impact.

The ideal candidate is a strategic thinker and disciplined executor who thrives in a fast-paced environment, excels at managing multiple campaigns simultaneously, and is passionate about data-driven marketing. This role works closely with the CMO, sales leadership, and the broader marketing team to ensure that campaign strategy translates into real business results.

Key Responsibilities

• Develop and manage a comprehensive campaign pipeline—overseeing ideation, planning, scheduling, execution, and post-campaign analysis across all active and upcoming initiatives
• Lead end-to-end execution of integrated marketing campaigns across channels including email, social media, digital advertising, direct mail, events, and content marketing
• Partner with the CMO and sales leadership to align campaign strategy with business goals, target audience priorities, and revenue objectives
• Collaborate cross-functionally with content, design, product, and field marketing teams to ensure consistent brand messaging and coordinated campaign delivery
• Establish and track KPIs for each campaign; conduct A/B testing and ongoing performance analysis to drive continuous optimization
• Manage campaign budgets with accountability for spend, ROI tracking, and identification of cost efficiencies
• Oversee vendor and agency relationships as needed, including contract negotiation and performance management
• Prepare clear, data-driven performance reports and post-campaign recaps for CMO and leadership stakeholders with actionable recommendations
• Ensure all campaigns meet brand standards, messaging guidelines, and applicable legal and regulatory requirements
• Conduct ongoing market research and competitive landscape analysis to identify new campaign opportunities and inform strategy

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 5–7\+ years of progressive marketing experience with a strong focus on campaign management, demand generation, or integrated marketing
• Proven track record of planning and executing multi-channel campaigns that deliver measurable results against defined business objectives
• Strong analytical skills with proficiency in marketing analytics tools, CRM platforms (Salesforce or similar), and campaign performance reporting
• Demonstrated ability to manage multiple campaigns simultaneously with strong attention to detail and project management discipline
• Excellent written and verbal communication skills with experience presenting to leadership and cross-functional stakeholders
• Experience managing budgets and maintaining accountability for campaign spend and ROI

Preferred Qualifications

• Experience in B2B marketing within financial services, SaaS, or fintech environments
• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Background in account-based marketing (ABM) or pipeline-focused demand generation programs
• Proficiency in digital marketing tools including Google Analytics, social media management platforms, and email marketing software
• Professional certifications in project management (PMP), digital marketing, or related disciplines
• Experience with graphic design tools or marketing production workflows (Adobe Creative Suite, Canva, etc.)

Compensation \& Benefits

Annual Salary – based on individual/experience

Some of our benefits and perks include:

• 15 days of PTO after first year
• 15 paid holidays each year
• Paid medical and dental plan for employee-only coverage
• Health Reimbursement Account – HRA that assists with some medical deductible expenses
• 3% 401k contribution based on annual salary, regardless of your contribution
• Company-paid life insurance, short term, and long term disability coverage

Our company uses

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to confirm the employment eligibility of all newly hired employees. To learn more about

E-verify

, please visit: www.e-verify.gov/

We are an equal opportunity employer that prohibits discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.