Lifecycle Marketing Technologist

About Our Client:

Founded in 2013, the organization operates in the home services industry, addressing challenges faced by home service professionals managing their businesses. It provides tools to streamline scheduling, dispatching, payments, and other operational aspects, enabling these professionals to save time, grow profitably, and deliver quality service. The organization supports over 50,000 businesses, offering additional services including business coaching tailored to the home services sector.

About the Opportunity:

The LIFECYCLE MARKETING TECHNOLOGIST leads the development and management of lifecycle marketing campaigns across email, SMS, and in-app messaging channels. This role focuses on enhancing customer engagement and driving conversions by overseeing campaign strategy, execution, and analysis. The technologist collaborates with multiple teams to ensure campaigns are personalized, timely, compliant with regulations, and aligned with overall marketing strategies, directly impacting customer experience and business growth.

Responsibilities:

• Develop and implement multi-channel lifecycle marketing strategies
• Build personalized content using Liquid and Mustache logic
• Configure and troubleshoot webhooks for real-time data integration
• Collaborate with Product, Data, Martech, and Engineering teams on event tracking and user data
• Work with content and design teams to create targeted campaigns
• Segment customer lists for relevant communication
• Build and deploy accurate email campaigns
• Conduct A/B testing to optimize campaigns
• Manage lifecycle marketing calendar for cohesive messaging
• Ensure compliance with marketing regulations (GDPR, CAN-SPAM, SMS guidelines)
• Monitor and analyze campaign performance, providing insights

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
• 5\+ years of experience in email marketing, SMS, and in-app messaging including strategy and analysis
• Proficient in HTML, CSS, and JavaScript for email and web content
• Experienced in Liquid and/or Mustache templates for personalization
• Knowledge of customer data models and event-based triggers
• Skilled in A/B testing, segmentation, and personalization
• Familiar with email and SMS compliance regulations
• Experience with CDPs like Segment, mParticle, or RudderStack is a plus

Pay Range and Compensation Package:

• The expected salary range is $83,600 to $104,000 plus equity, with final compensation based on experience and location

Benefits \& Perks:

• Medical, dental, vision, and disability insurance
• 401(k) retirement plan
• Paid parental leave
• Flexible paid time off
• Employee assistance program
• Monthly technology reimbursements

Equal Opportunity Statement:

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.