Copywriter - Associate - Automotive

Job Description

Why This Role Matters

As an

Associate Content Designer / Copywriter

, you’ll contribute to the creation of

clear, effective, and engaging content

that speaks authentically to the target audience. You’ll collaborate daily with multidisciplinary teams, including strategy, design, UX, tech, program managers, and product teams, to develop messages aligned with business objectives and brand strategy, helping to build relevant digital and creative experiences.

At Publicis Sapient, what we truly look for in a content designer / copywriter is the ability to navigate between

creativity and strategic thinking

: not just writing, but also an understanding of data, user behavior, digital journeys,

content design

, and

UX writing

. It’s essential to know how to translate insights into simple yet impactful messages, working in an agile environment that values both

lateral thinking

and execution.

In this role, you’ll apply your skills to the creation of digital content, products, services, and campaigns, ensuring clarity, consistency, and relevance across touchpoints. In a landscape crowded with

digital noise

, you’ll know how to create content that stands out without feeling generic or predictable, bringing out the

personality of each brand

and raising the quality, distinctiveness, and effectiveness of every message.

You’ll also bring confidence in

strategic writing for digital channels

, including websites, social media, email campaigns, CRM journeys, and digital platforms, as well as the ability to use lateral thinking to shape creative communication ideas that are relevant, distinctive, and effective.

This is a

hybrid role

, with

3 days in person and 2 days remote

, designed to support both close collaboration with teams and clients and focused individual work.

In short, the person we’re looking for must not only

“write well,”

but also actively contribute to designing communication experiences that have a real impact on users and the business.

Where You’ll Make an Impact

• Digital content and communication experiences

Develop

clear, concise, and engaging copy

for digital and print platforms, including websites, social media, mailing, CRM, marketing collateral, digital products, services, and campaigns. Apply strategic writing skills to ensure content is relevant, distinctive, consistent, and aligned with both audience needs and business goals.

• Content design, UX writing, and user journeys

Create and refine content across digital journeys, ensuring clarity, usability, accessibility, consistency, and adherence to brand guidelines. Contribute to microcopy, messaging frameworks, tone of voice guidelines, content principles, and content systems that support marketing initiatives, digital products, services, and campaigns.

• Creative thinking and brand personality

Use

lateral thinking

to contribute to creative communication concepts, campaign ideas, digital narratives, and content solutions that connect brand objectives with audience needs. Help brands stand out by creating content that feels specific, relevant, and above average, never generic or predictable.

• Collaboration and delivery

Work proactively with designers, marketers, product teams, program managers, UX specialists, and tech teams to ensure copy aligns with brand voice, messaging strategies, user needs, and digital journeys. Edit, proofread, refine, and manage content directly in collaborative design tools such as

Figma

, ensuring copy and experience evolve together.

• Research, quality, and continuous improvement

Conduct research to understand target audiences, industry trends, and digital behaviors, ensuring that content is relevant and impactful. Stay up to date with best practices in copywriting, digital marketing, content strategy, content design, UX writing, and contemporary AI tools.

What You’ll Bring to the Team

• Seniority and background

Experience

in copywriting, content design, UX writing, digital communication, or related roles. Bachelor’s degree in

Humanistic Studies, Literature, Communication, Communication Design, Marketing, or a related field

, or equivalent professional experience.

Italian and English fluent.

• Portfolio and proven digital experience

A portfolio of

digital products, platforms, services, campaigns, or selected writing samples

, ideally including live projects, demonstrating the ability to create effective content for real user experiences and business contexts.

• Writing, content design, and UX writing

Strong

writing and editing skills

with a keen eye for detail, combined with a solid understanding of

content design principles

and

UX writing

. Ability to structure content that supports clarity, usability, accessibility, consistency across touchpoints, and to write clear, functional, user-experience-focused microcopy.

• Strategic and creative thinking

Confidence in

strategic writing for digital channels

and ability to combine

strategic thinking and lateral thinking

to develop creative communication ideas, messages, narratives, and content solutions that are relevant for the audience, distinctive for the brand, and aligned with business goals.

• AI-enabled content workflow

Confidence in working with

contemporary AI tools

as part of the creative and content design process, using them to enhance research, exploration, iteration, quality, consistency, and efficiency of the final output, while maintaining strong

human editorial judgment

, strategic thinking, and responsibility for the work. Familiarity with advanced AI tools and platforms such as

OpenAI / ChatGPT, Claude, Gemini

, or similar.

• Consulting, collaboration, and client communication

Ability to work in a

consulting environment

, collaborating with multidisciplinary teams and engaging with colleagues and clients across strategy, design, UX, tech, program management, and product contexts. Strong

client storytelling skills

to help explain content choices, creative ideas, and UX writing decisions clearly and persuasively.

Additional Experience We Value

• Certifications and specialist knowledge

Certifications in

UX Writing, Content Design, Content Strategy, Accessibility

, or related disciplines. Familiarity with accessibility principles, inclusive language, and best practices for creating content that is clear, usable, and effective across digital touchpoints.

• Hybrid background and forward thinking

A

hybrid background

across copywriting, content design, UX writing, digital strategy, creative communication, product, or service experiences is valued. We do not expect a strictly linear copywriting path, but we look for curiosity,

pattern recognition

,

forward thinking

, strong writing potential, and care for quality and detail.

• Data, testing, and optimization

Experience with

A/B testing

, data-driven content optimization, usability testing, or performance analysis, with the ability to use results and insights to improve content quality, effectiveness, and user experience.

• Tone of voice and content systems

Experience defining or evolving

tone of voice guidelines

, messaging frameworks, editorial systems, or content principles for brands, digital products, or campaigns. Ability to help brands express themselves consistently and distinctively across channels and contexts.

• AI-enabled brand voice and prompting

Ability to contribute to the definition of

tone of voice for AI-enabled experiences

, conversational interfaces, or prompting frameworks, helping brands express themselves consistently and effectively in new digital environments.

• Digital marketing and content operations

Experience working on

omnichannel digital ecosystems

, service platforms, e-commerce experiences, CRM journeys, social media platforms, or full-digital campaigns. Familiarity with

SEO best practices

, content management systems, CMS, Microsoft Office, and Google Suite is also appreciated.

• Collaboration and communication

Excellent collaboration skills and ability to work in

multidisciplinary teams

. Strong ability to communicate clearly and effectively, both in writing and verbally, with colleagues, clients, and stakeholders.

• Thinking and problem solving

Strong

critical thinking and problem-solving skills

, with the ability to understand complexity, identify opportunities, and translate them into clear and actionable content solutions.

• Mindset and adaptability

A curiosity-driven mindset and commitment to

continuous learning

. Flexibility and adaptability in dynamic and rapidly changing environments, with openness to new tools, methods, and ways of working.

• Organization and ownership

Strong organizational and prioritization skills, with proactivity and autonomy in managing tasks, projects, feedback, and deadlines.

• Empathy and perspective

Empathy and the ability to understand different perspectives, including user needs, client expectations, brand objectives, and team priorities.

Additional Information

What You ll Get in Return

• Be at the forefront of digital transformation.
• "Plugged" into a truly global organization with a start-up mindset.
• Career growth and training opportunities.
• A collaborative, agile and diverse regional team.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

Company Description

About Publicis Sapient

Most companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world s most complex businesses. It s where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you re in the right place. Come build with us.

Our Commitment to Inclusive Hiring

We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That s why we re committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams.

If there s anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We re happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at emeahiringteam@publicissapient.com.

Your Safety Matters To Us

At Publicis Sapient, we re committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams, please remember that our recruiters will only ever contact you from a Publicis Sapient email address. In some cases, we may partner with trusted, vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us, please treat it with caution and contact us at emeahiring@publicissapient.com