Assistant Marketing Manager (GrabFood) - Cities Marketing

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

The GrabFood Marketing team is a dynamic team responsible for driving business growth through Merchant's activity and consumer demand generation. Cities marketing team drives business growth in focus cities across Thailand. We drive exponential growth to the business. If you are looking for something dynamic and challenging then you should join our team!

Get to Know the Role

Lead the end-to-end planning, strategy, and execution of campaigns to increase sales and demand for GrabFood in focus cities. You will be accountable for all new growth projects, including campaign planning, budget management, and target tracking. You will manage marketing campaigns through tactical offline activations, KOL campaigns, performance marketing, and 360-degree media buys. Our ambition is to paint every city in Thailand GrabFood green!

Lead the end-to-end planning, strategy, and execution of campaigns to drive sales and demand for GrabFood in focus cities. You will be accountable for all new growth initiatives, including campaign planning, budget management, and target tracking. You will manage high-impact marketing campaigns through tactical offline activations, KOL campaigns, performance marketing, and 360-degree media buys. Our ambition is to paint every city in Thailand GrabFood green!

The Critical Tasks You Will Perform

• Campaign Leadership: Plan and lead end-to-end marketing campaigns for focus cities.
• Market Growth: Build scalable, insight-driven campaigns to capture local market share.
• Cross-Functional Partnership: Collaborate with Business Ops and Growth teams to solve challenges and drive scale.
• Stakeholder Management: Collaborate with Business Ops and Growth teams to solve challenges and drive scale, including external partner management and local partnership
• Commercial Oversight: Manage partner contracts and ensure strict adherence to marketing budgets.
• Data Accountability: Perform data-driven post-mortems to justify targets and ROI.
• Budget Efficiency: Plan, track, and optimize all spend for maximum efficiency.

Qualifications

What Essential Skills You Will Need

• Minimum 5 years of experience in marketing with exposure to online and offline media, branding, and strategic planning
• Bachelor's degree in business administration, marketing, communication, economics or other advertising.
• Excellent in project management skill and communication skills
• Excellent negotiation skill to work with both internal team and external parties (i.e. media agency, digital agency, activation agencies)
• Loves the thrill of being in a fast-paced environment while being able to multitask to meet deadlines.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.