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[AVP] Mobility Service UX Planning

Hyundai Motor Company

Location

Seoul, Seoul, South Korea

Salary

Not specified

Type

fulltime

Posted

Today

via linkedin

Job Description

Who we are

We are a team that develops, operates, and manages the Shucle platform, a Mobility as a Service (MaaS) solution powered by smart technologies.

We lead all aspects of the demand-responsive transportation service “Shucle,” including planning, development, data analysis, service operations, and business development, working directly across these areas with agility and a strong focus on both customers and service excellence. We transform the concept of MaaS into a tangible service, enabling seamless and flexible mobility in everyday life.

  • Shucle ( https://www.shucle.com ) was first introduced in 2020 as Korea's first urban demand-responsive transportation service leveraging AI technology. Since then, it has become the number one community mobility service platform with the largest user base and number of operations.

Responsibilities

You will participate in UX planning across Shucle's services and directly contribute to raising product quality.

■ Establishing UX Direction

  • Conducting market and trend analysis within the mobility sector
  • Understanding the business and analyzing customer behavior to define user personas
  • Identifying problems and usage scenarios that need to be addressed

■ Platform Scenario Design

  • Defining end-to-end user scenarios based on an understanding of the interconnected structure across product lines (user app, driver app, operation tools, etc.)
  • Designing UX flows at the platform level, beyond a single app

■ AI Service UX Planning

  • Designing UX for LLM-based conversational interfaces and AI Agent services
  • Defining AI feature scenarios and workflows at user touchpoints
  • Establishing strategies for internal AI tool adoption and designing workflow improvement processes

■ User App UX Planning

  • Managing UX planning across the full scope of the Shucle user app and its milestones
  • Designing and advancing core service flows including membership, payment, booking, and reservations
  • Directly owning the full lifecycle from new feature launches to data-driven UX improvements

Minimum Qualifications

  • Bachelor's degree
  • Minimum 5 years of practical UX experience
  • Experience in designing and conducting quantitative and qualitative research for user behavior and service analysis
  • Experience in understanding a platform structure where service apps and operation tools are interconnected, and designing scenarios across multiple touchpoints
  • Must meet ONE of the following:
  • [AI Service] Experience planning or launching LLM-based AI services (chatbots, AI agents, generative AI, etc.)
  • [User App] Hands-on planning experience in two or more domains (membership, payment, or booking) within mobile apps, with experience leading projects end-to-end

Preferred Qualifications

  • Bachelor's degree in Information Design, Interaction Design, Digital Media Design, and Human Factors
  • Proficiency in English (fluent in both written and oral business communication)
  • Experience in planning and operating mobile maps, navigation, or mobility services
  • Experience in planning and operating global services

Others

[Notes]

  • In accordance with the employment protection laws, eligible candidates (disabled individuals, veterans, etc.) will receive preferential benefits during the process.
  • Applications are accepted only through the Hyundai Motor Company career page, and any other methods are not allowed.
  • The recruitment process may differ based on the timeline of the application submission, and the job post may close early if the position is filled.
  • Additional assignments may be given during the interview rounds, if necessary.
  • The recruitment schedule may be adjusted depending on the progress of the recruitment process.
  • The expected position level specified in the job description may change based on each individual's experience and evaluation results.
  • For any inquiries on recruitment, please refer to the [FAQs] or submit a ticket through '1:1 Inquiries' on our webpage.

[Precautions]

  • If any of the following conditions apply, your acceptance may be revoked, or you may be subject to disadvantages in the selection process:
  • If the information submitted during the recruitment process (including the application form) differs or cannot be proven in documentation
  • If you are ineligible to work under company regulations
  • If you are ineligible to travel abroad (for men, Korean nationals who have not completed military service or are not exempt from military service by the joining date)
  • If you are unable to join the company on the start date designated by the company upon receiving the final offer
  • Our company respects the trade secrets of third parties and strives to comply with relevant laws and regulations, such as The Unfair Competition Prevention and Trade Secret Protection Act. Please be careful not to disclose any confidential information related to your former/current workplace or to violate the confidentiality obligation of your former/current workplace, during the recruitment process. Violation may result in disadvantage in the recruitment process.

Position: Research Engineer, Senior Research Engineer

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