Head of Sales

About Preferred Roofing

Preferred Roofing is a fast-growing roofing company serving Southern California. We've built a reputation on quality work and strong customer relationships, and we're scaling fast. As we grow, our team grows with us — there is real, significant opportunity to advance within the company for someone who delivers results.About the RoleWe're hiring a Head of Sales to build, lead, and scale our sales team. We invest heavily in marketing and generate strong, consistent lead flow — your job is to make sure every lead is handled by a sharp, well-trained, accountable rep, and that it turns into a profitable signed job.You'll run the entire sales engine: recruiting and hiring reps, training and developing them, managing day-to-day performance, reviewing estimates for margin, owning the customer experience, and continuously tightening our sales process. You'll report directly to ownership and have a real seat at the table as the company grows.If you've sold roofing or home services yourself, know how to coach others to close, and want ownership over an entire department's results — with the runway to grow into a bigger leadership role as we scale — this is your seat.What You'll DoRecruit \& Hire

• Source, interview, and hire sales reps who can perform in a high-activity roofing sales environment

Train \& Develop

• Onboard new reps and ramp them to productivity fast with a structured program
• Coach the team on sales technique, product knowledge, objection handling, and our process
• Ride along on appointments, review performance, and develop each rep individually

Manage the Team

• Lead the team day to day — set targets, track activity and KPIs, and hold reps accountable
• Run pipeline reviews and follow-up cadences so no lead falls through the cracks
• Build a culture of competition, accountability, and high performance

Drive Self-Generated Leads

• Coach and hold reps accountable for generating their own leads — canvassing, referrals, and networking — on top of company-provided leads
• Build and enforce self-gen activity standards so the team isn't dependent on marketing alone
• Lead by example and equip reps with the tools and scripts to self-generate consistently

Review Estimates

• Review estimates for accuracy, completeness, and healthy margin before they go out
• Catch pricing errors and scope gaps early to protect profitability on every job
• Approve and quality-check proposals as needed

Own Customer Satisfaction

• Own the customer experience through the sales cycle and handle escalations
• Make sure what's sold is what gets delivered — align sales, production, and the customer
• Use customer feedback to sharpen how reps present and close

Improve the Process

• Own, document, and continuously improve the end-to-end sales process
• Manage the CRM and maintain clean, consistent pipeline data
• Report sales performance, close rates, and forecasts to ownership
• Partner with marketing to give feedback on lead quality and tighten the hand-off

What You Need

• 3\+ years leading a sales team (roofing, exteriors, solar, or home services strongly preferred)
• A personal track record of selling and closing — you've carried a number and beaten it
• Proven ability to recruit, train, and retain high-performing reps
• Experience building self-generated lead activity (canvassing, referrals, networking) into a team's routine
• Strong CRM and pipeline discipline — you run on numbers, not gut feel
• A sharp eye for estimate accuracy and margin
• Leadership presence — reps respect you and want to win for you
• Strong communication and conflict-resolution skills
• Self-driven, organized, and fully accountable for results

Nice to have:

• Knowledge of the Southern California roofing market
• Experience scaling a team from a handful of reps into a full department

Why Join Preferred Roofing

• Fast-growing company with steady, marketing-driven lead flow
• Real opportunity to grow within the company as we scale
• $125,000/year base plus override on team production — uncapped upside tied to results
• Real ownership of a department with direct access to leadership

Pay: From $125,000\.00 per year

Work Location: In person