Marketing Content & Communications Specialist

POSITION SUMMARY:

The Marketing Content \& Communications Specialist develops and delivers clear, engaging content that supports Slingco's marketing, sales, product, and business objectives.

This is a hands-on role for a strong writer and storyteller who can translate technical products, applications, and business initiatives into content that is relevant and easy to understand for customers, distributors, sales teams, and employees. The role works closely with Product Marketing, Sales, Engineering, and other subject-matter experts to develop content across social media, email, website, case studies, sales collateral, presentations, and other marketing channels.

The Specialist executes content plans established by the Director of Marketing, manages assigned projects from intake through delivery, and uses performance data and audience feedback to improve content and communications.

KEY DUTIES \& RESPONSIBILITIES:

Content Development \& Storytelling

• Develop and edit customer-focused content across social media, email, website, case studies, sales collateral, presentations, digital advertising, and other marketing channels
• Translate technical products, applications, and business initiatives into clear, compelling messaging for different audiences
• Research content thoroughly and collaborate with subject-matter experts to ensure accuracy and credibility
• Repurpose content across channels and use AI tools to support research, development, editing, and optimization

Social Media \& Email Marketing

• Manage day-to-day execution of Slingco's social media and email content calendars
• Develop channel-specific content aligned with approved marketing priorities, campaigns, products, and audiences
• Monitor engagement and campaign performance and recommend content improvements

Website, SEO \& Digital Content

• Develop and maintain website content in partnership with key stakeholders
• Apply basic SEO and emerging AI-search optimization principles to content
• Support content updates, optimization, and quality assurance for Slingco's digital channels

Sales Enablement \& Customer Stories

• Develop and maintain case studies, sales presentations, collateral, product/application materials, and other sales enablement content
• Support RFP responses by adapting approved content and coordinating information from subject-matter experts
• Identify customer stories and content opportunities that can support sales and marketing objectives

Content Planning \& Project Management

• Maintain Slingco's editorial and content calendar and manage assigned projects from intake through delivery
• Coordinate stakeholders, reviews, approvals, and deadlines to ensure content is accurate, on-brand, and delivered on time
• Support internal and executive communications, including company announcements, newsletters, and leadership messaging
• Monitor content performance and use data and feedback to improve future communications

PERSON SPECIFICATION:

• Excellent written and verbal communication skills
• Creative and engaging approach to content
• Ability to simplify complex information and make it accessible to different audiences
• Strong attention to detail and commitment to accuracy
• Highly organized with the ability to manage multiple priorities and deadlines
• Proactive and self-motivated approach to work
• Strong collaboration and relationship-building skills
• Ability to build effective relationships with subject-matter experts and stakeholders
• Commercially aware and customer-focused
• Adaptable and comfortable working in a fast-paced environment
• Willingness to learn and embrace new technologies and ways of working
• Ability to work independently and take ownership of assigned projects

EXPERIENCE \& QUALIFICATIONS:

• Experience in content marketing, marketing communications, social media, journalism, public relations, or a related field
• Demonstrated experience developing and editing content across multiple marketing channels
• Strong writing and editing skills, with a portfolio demonstrating the ability to adapt content for different audiences and formats
• Experience developing content such as case studies, social media, email campaigns, website content, presentations, or sales collateral
• Experience working with subject-matter experts to research and translate technical or complex information into clear, customer-focused content
• Experience managing content calendars, coordinating projects, and working with multiple stakeholders and deadlines
• Basic understanding of SEO and digital content optimization; familiarity with AI search/AEO is a plus
• Experience using AI tools to support research, content development, editing, and repurposing
• Familiarity with social media, email marketing, website content management, and basic content performance metrics
• Experience in a B2B, industrial, manufacturing, engineering, energy, technology, or other technical environment preferred
• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field

COMPANY BACKGROUND:

SLINGCO is an award-winning supplier of high-quality tools and accessories for the installation and handling of cable, with over 40 years of industry heritage. We serve customers in over 70 countries worldwide from our head office in Lancashire, UK, and bases in Georgia, USA, and Bengaluru, India.

Our products are used in safety critical applications for a wide range of markets. With sectors including oil \& gas, civil engineering, aerospace, transport, utilities, marine/offshore and the military – there’s no room for error. That’s why we do everything with the utmost care and precision.

We design and manufacture to the highest specifications and test to destruction. If our products don’t meet and exceed the most stringent national and international standards, they’re not good enough for our customers.

At Slingco, our goal is to create innovative high-quality products that our customers can depend on, whilst providing a positive experience for our customers and our employees. Every aspect of our work, culture and commitment to innovation is driven by our core values.

LOCATION

Remote with occasional travel to the Smyrna, Georgia office.

COMPENSATION \& BENEFITS:

• Competitive base salary
• Health and retirement benefits
• PTO