SEO Specialist

SEO Analyst \| Hybrid \| $57,300 - $75,000 / Year

This employer is a leading omnichannel beauty retailer, driving digital innovation to enhance the shopping experience. They are known for reimagining retail through new technologies, big data, AI, and UI/UX to create an impactful and interactive guest journey.

The Role

• Improve discoverability, visibility, and selection across traditional search engines and AI platforms

• Optimize product content, structured data, and feed narratives for AI ingestion and transaction

• Monitor search performance and AI platform performance, analyzing data and reporting trends

• Conduct keyword research, ranking analysis, and competitive market analysis

• Partner with marketing, merchandising, and IT teams to align content and feed narratives

• Refine processes for new item setup to improve page rankings and KPIs

What You'll Need

• BA/BS in Computer Science, Engineering, Marketing, or a related field

• Minimum 2 years of experience in Search Engine Optimization

• Strong analytical skills with experience in Google Search Console, Adobe Analytics (or similar), and Bing Webmaster Tools

• Familiarity with SEO platforms like Conductor, BrightEdge, SEM Rush, or SEO Clarity

• Excellent communication skills and ability to collaborate across multiple teams

• Detail-oriented with strong problem-solving skills and comfort with ambiguity

What's On Offer

• Opportunity to work at the cutting edge of retail and e-commerce innovation

• A dynamic and fast-paced environment with continuous learning opportunities

• Comprehensive benefits package for full-time employees

• A supportive culture that encourages growth and advancement

Apply via Haystack today!