Sales Director

We’re searching for an experienced Sales Director to lead our commercial strategy across North America. If you’re passionate about fresh produce, excel in fast‑paced environments, and thrive on delivering exceptional value to growers and customers, this is your opportunity to step into a high‑impact leadership role.

Key Performance Outputs

• Revenue Growth: Achieve total net revenue targets across North America.
• Market Expansion:

Strengthen retailer relationships and grow regional market share.

• Operational Excellence:

Ensure efficient, accurate sales processes and cost‑effective operations.

• Team Leadership:

Build, motivate, and guide a high‑performing sales team.

• Grower Value: Maximise grower returns and maintain exceptional transparency.

What You’ll Do

• Translate the global sales strategy into a successful North American commercial plan.
• Set and execute regional sales targets, revenue goals, and market‑share strategies for blueberries.
• Deepen partnerships with major retailers by understanding their needs and driving mutual value.
• Conduct market reviews, track competitor insights, and identify emerging opportunities.
• Lead program management: pricing benchmarks, forecast alignment, rate‑of‑sale management.
• Oversee accurate and efficient sales administration, CRM/ERP processes, and account management.
• Ensure growers consistently receive the best possible returns.
• Develop, mentor, and manage a regional sales team to achieve clear, measurable targets.
• Represent the company at key U.S. and international fresh‑produce trade shows.
• Drive the annual regional budget, forecasting, and commercial performance metrics.

Requirements

What You’ll Bring

• A B.Comm or similar tertiary qualification (Marketing/International Trade advantageous).
• 8–10\+ years in a senior sales leadership role, preferably in fresh produce or perishable FMCG.
• A proven track record of managing key retail accounts and driving commercial strategy.
• Strong analytical, planning, and organisational capabilities.
• Excellent communication skills and relationship‑building ability.
• Resilience, attention to detail, and a highly results‑driven approach.
• Experience with CRM systems and ERP platforms (e.g., NetSuite) preferred.
• A structured, disciplined operating style with sound judgement and discretion.

Why Join Us?

• Lead the North American commercial arm of a fast‑growing, globally integrated produce business.
• Influence strategic decisions and directly impact grower success and profitability.
• Work with premium-quality fruit and a committed global leadership team.
• Enjoy autonomy, visibility, and the opportunity to shape regional growth.
• Be part of an organisation that values people development, innovation, and market leadership.

Ready to drive the future of fresh produce sales in North America?

We’d love to connect with passionate, driven Sales Directors who know the East Coast produce landscape and are ready to make an impact.