Senior Area Sales Manager

Job Purpose

Generate revenue through primary and secondary sales by ensuring that the stocks reach the end consumer through the distributors and retailers

Job Context \& Major Challenges

Convincing retailers to promote the products offered by the brand

Ensuring seamlessness in operations in terms of delivery and payment.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Generate revenue Manage stocks and

Ensure that the products reach the retailer on time

Meet distributors for primary sales

KRA2 Drive Product/Brand Awareness Convey the brand message and benefits of product to retailers

Implement schemes for retailers to enhance tertiary sales

Collect consumer feedback from retailers

Plan and offer schemes to retailers to promote brand

Collect all branding requirements

Deliver branding materials

KRA3 Consumer Relationship Management Ensure that billing is done on time

Ensure that all payments between company, distributor and retailers is settled properly

Identify the contribution of premium products and styles and predict the demand/market trend through the orders placed by retailers and sharing it with reporting manager