Director of Sales & Retail Expansion

Direct of Sales \& Retail Expansion

Company:

Chlorophyll Water

Location:

Remote, with travel as needed

Employment Type:

Full-Time

Candidates must have direct, verifiable experience in the beverage or bottled water industry, clearly demonstrated on their résumé.

About Chlorophyll Water

Chlorophyll Water is a rapidly growing functional beverage brand and a pioneer in the chlorophyll category. Available through leading retailers, distributors, e-commerce platforms and foodservice partners nationwide, the brand is entering its next phase of retail and distribution expansion.

We are seeking an experienced, highly motivated sales leader to help accelerate national growth, open new retail accounts, strengthen distributor relationships and drive performance across existing accounts.

The Opportunity

The Director of Sales \& Retail Expansion will play a key role in growing Chlorophyll Water’s retail and distribution footprint. This person will be responsible for developing new business, managing key retail and distributor relationships, creating account-specific sales strategies and ensuring strong execution from initial outreach through launch and ongoing account management.

The ideal candidate is proactive, organized, highly connected within the beverage, grocery, convenience or natural-products industries, and comfortable working in a fast-paced, entrepreneurial environment.

This is a hands-on role for someone who can both develop the strategy and execute it. The right candidate should also be comfortable using AI tools to improve prospecting, research, outreach, account planning, follow-up, presentations, reporting and overall sales productivity.

Key Responsibilities

• Identify, pursue and secure new retail, convenience, foodservice and distribution opportunities.
• Build and maintain strong relationships with retail buyers, category managers, distributors, brokers and industry partners.
• Manage the full sales process, including prospecting, outreach, presentations, samples, follow-ups, negotiations, onboarding and launch execution.
• Expand Chlorophyll Water’s presence within existing retail and distributor accounts.
• Develop account-specific sales, promotional and retail-support plans.
• Work closely with distributors, including UNFI, KeHE and regional DSD partners, to improve distribution and account penetration.
• Use AI and modern sales tools to improve lead generation, retailer research, personalized outreach, sales presentations, pipeline management and follow-up.
• Track sales performance, retailer velocities, promotional results and distributor activity.
• Maintain an organized sales pipeline with clear reporting, follow-up dates and next steps.
• Represent Chlorophyll Water at buyer meetings, trade shows, distributor meetings and industry events.
• Collaborate directly with the founder and internal team on sales strategy, forecasting, pricing, promotions and market expansion.
• Support successful retail launches through sampling, promotions, influencer activations, merchandising and other brand-building programs.
• Identify underperforming accounts or markets and develop clear plans to improve results.
• Communicate consistently and provide visibility into outreach, meetings, opportunities and account progress.

Qualifications

• 5–10 years of sales experience within beverages, consumer packaged goods, grocery, convenience, foodservice or natural products.
• Proven experience opening and managing regional or national retail accounts.
• Established relationships with retail buyers, distributors or brokers are strongly preferred.
• Experience working with UNFI, KeHE, DSD distributors or similar distribution networks.
• Demonstrated ability to manage a sales pipeline and move opportunities from initial outreach through launch.
• Strong presentation, negotiation, communication and relationship-building skills.
• Highly organized, accountable and consistent with follow-ups.
• Comfortable using AI tools and modern sales technology to work more efficiently and improve results.
• Comfortable working independently in an entrepreneurial, fast-moving environment.
• Willingness to travel for buyer meetings, account visits, distributor meetings and trade shows.
• Experience with functional beverages, bottled water, wellness products or emerging consumer brands is a plus.

What Success Looks Like

Opening meaningful new retail and distribution accounts.

• Expanding distribution within existing accounts and territories.
• Creating an organized and consistently advancing sales pipeline.
• Strengthening distributor relationships and improving distributor execution.
• Using AI and modern sales tools to increase prospecting volume, improve personalization and accelerate follow-up.
• Developing productive, long-term relationships with retail buyers and industry partners.
• Supporting successful launches that generate strong velocities and repeat orders.
• Providing consistent communication, reporting and visibility across all sales activity.

Compensation

Competitive base salary plus performance-based incentives. Compensation and final title will be based on the candidate’s experience, relationships and track record.

To Apply

Please submit your résumé along with a brief introduction outlining your relevant retail, beverage or CPG sales experience, key accounts or channels you have worked with, examples of new business you have successfully developed, and how you currently use AI or sales technology to improve your work.

Chlorophyll Water is an equal opportunity employer.