Digital Ads (PPC) Specialist

The

Digital Ads (PPC) Specialist

is responsible for planning, executing, and optimizing paid campaigns across Google Ads, Meta Ads, and other platforms. The role includes keyword research, ad creation, bid and budget management, performance analysis, A/B testing, conversion tracking, and reporting, while collaborating with internal teams to achieve campaign goals and staying updated on industry best practices.

Qualifications

-\> minimum 4yrs experience in PPC required

• Strong analytical skills, including the ability to interpret campaign data, identify trends, and make data-driven optimization decisions.
• Effective communication skills to collaborate with internal teams, present performance insights, and explain complex PPC concepts clearly to stakeholders.
• Experience in digital strategy and digital marketing, with a focus on paid search and paid social campaigns that drive leads and conversions.
• Project management skills to handle multiple campaigns simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Hands-on experience with platforms such as Google Ads, Google Analytics, Meta Ads Manager, and other PPC tools.
• Knowledge of conversion tracking, remarketing, audience targeting, and landing page optimization.
• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field.
• Certifications in Google Ads or other major advertising platforms are an asset.
• Comfort working on-site in Kochi and collaborating within a cross-functional team.